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Go to Market Strategy Deputy Department Manager

LEARN Corporation
LEARN Corporation (Bangkok, Bangkok City, Thailand)
Bangkok, Thailand 🇹🇭
LEARN Corporation
LEARN Corporation Public Company Limited is the first organization of learning innovation by applying technology for people of all ages, started the business in 2005 with tutoring schools and has been furthering the businesses to support various types of learning. Currently, Learn Corporation has 9 business units with more than 1000 employees throughout the country, and keeps striving to improve the businesses steadily along with today’s fast-paced world. Devotes much attention to developing all-round skills, improves work performances with technology, environment and facilities, includes with the flexibility encouraging to adapt rapidly to the situations and the modern world.

About this position

The Go-to-Market Strategy Marketing Manager is responsible for developing and executing strategic plans to successfully introduce new campaigns or services to market, ensuring they align with business objectives and customer needs. This role requires a blend of strategic planning, cross-functional collaboration, and tactical execution to drive maximize revenue, engagement and achieve long-term growth.

Responsibilities

• Go-to-Market Strategy Development
• Develop comprehensive go-to-market strategies for new campaigns or services, including target market analysis, positioning, and competitive differentiation.
• Define clear value propositions and messaging that align with target audience needs and market trends.
• Conduct in-depth research on industry trends, competitors, and consumer behavior to inform strategy.
• Campaign Management and Execution
• Design and implement marketing campaigns across multiple channels (e.g., digital and social media) to drive awareness and generate leads.
• Use marketing tools to streamline processes, segment audiences, and personalize messaging.
• Oversee campaign performance, analyze KPIs, and adjust tactics to optimize reach, engagement, and conversion rates.
• Budget and Performance Management
• Manage the go-to-market budget, allocating resources effectively to maximize ROI.
• Track and analyze performance metrics, including market penetration, customer acquisition, and revenue growth, adjusting strategies to achieve targets.
• Provide regular reports and insights to leadership on the success of go-to-market efforts and areas for improvement.
• Continuous Improvement and Innovation
• Monitor post-launch product and campaign management performance, gathering insights for future launches and continuous improvement.
• Identify opportunities for innovation in go-to-market strategies, leveraging emerging technologies and new channels to stay competitive.
• Stay informed about industry trends and best practices to drive effective and innovative marketing strategies.
• Cross-Functional Collaboration
• Work closely with Marketing Team, Sales Operations and customer success teams to align go-to-market strategies with overall business goals.
• Lead the coordination between stakeholders to ensure successful product launches and campaign management, from concept through execution.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree is a plus.
• 5+ years of experience in marketing manager, go-to-market strategy, or related roles.
• Proven track record of successful product launches and campaign management.
• Strong analytical skills with proficiency in using data to drive decision-making.
• Excellent communication and interpersonal skills to lead cross-functional initiatives.
• Ability to think strategically and execute tactically, with a customer-centric mindset.