Digital Marketing Specialist
About this position
The Digital Marketing Specialist is responsible for executing and optimizing digital marketing campaigns across various platforms to support sales and brand development.
Responsibilities
• Execute and optimize ads on platforms such as Facebook, Google, Instagram, and TikTok.
• Manage and develop marketing activities and events, including product development, brand building, and marketing tools to support and generate sales.
• Lead Generation: Identify target groups and acquire new customers through online channels.
• Build, launch, optimize, and maintain marketing campaigns across digital channels, including SEO, SEM, web management, Line OA, email marketing, social media, and digital ad campaigns.
• Performance Tracking: Measure and report the performance of all digital marketing campaigns, assessing results against goals (ROI and KPIs).
• Manage and monitor various social media channels.
• Other duties as assigned.
Requirements
• Bachelor's degree in any digital-related field; a digital marketing certificate is a plus.
• 1-2 years of experience in digital marketing management.
• Experience in planning and executing digital marketing strategies.
• Able to work independently and collaboratively.
• Strong passion for the education industry.