Digital Marketing Officer
About this position
The Digital Marketing Officer is responsible for managing and optimizing marketing activities across various digital channels, ensuring effective campaign performance and collaboration with internal teams.
Responsibilities
• Build, launch, optimize and maintain marketing activities across digital channels, including SEO, SEM, web management, email marketing, social media and digital ads campaigns.
• Take ownership of marketing automation campaigns and operations of assigned projects.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to create visual, landing pages and optimize user experience
• Digital analysis and update trends of competitors & industry
Requirements
• Bachelor's Degree in any digital-related field, digital marketing certificate is a plus.
• Experience in Digital Marketing Management over 1-2 years.
• Experience managing and directing a Marketing team.
• Experience in planning and implementing digital marketing strategies.