Senior Regional Creative-Art Based (working location: PH/MY/TH/ID)

Lazada (Thailand) (Bangkok City, Thailand)

Bangkok, Thailand

Founded in 2012, Lazada Group is the leading eCommerce platform in Southeast Asia. We are accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. With the largest logistics and payments networks in the region, Lazada is a part of our consumers’ daily lives in the region and we aim to serve 300 million shoppers by 2030. Since 2016, Lazada is the Southeast Asia flagship platform of the Alibaba Group powered by its cutting-edge technology infrastructure.

About this position

At Lazada, we believe in disruptive thinking combined with excellent execution. Creativity is at the core of everything we do: Building brand that driving campaigns that spark conversations and leave a lasting impact. As a fast-growing, culturally attuned brand, we push boundaries to deliver breakthrough ideas that engage audiences across platforms.

Responsibilities

• Disruptive Campaign Development: Conceptualise bold, culturally relevant campaigns with a clear understanding of business objectives.
• Viral Activations: Develop and execute activations that drive engagement and have the potential to go viral across social and experiential platforms.
• Regional Campaigns: Create multi-market campaigns tailored to regional audiences, ensuring consistency and alignment across markets.
• Craft & Visual Excellence: Deliver work with top-tier craft and meticulous attention to detail, maintaining excellence across all outputs.
• Production Management: Collaborate with film, animation, photography, and music production houses to ensure seamless execution from concept to delivery.
• Drive Collaboration: Partner with branding, social, and media teams to maximise creative potential and align outputs with business objectives.
• Cultural Awareness & Trendspotting: Stay ahead of cultural movements, industry trends, and viral moments to keep the brand relevant.
• Presentation & Stakeholder Engagement: Present ideas confidently to internal teams and senior stakeholders.
• Mentorship & Leadership: Lead, inspire, and mentor junior creatives and freelancers, fostering a culture of fun, collaboration, and growth.

Requirements

• 8+ years of experience in creative roles, ideally with a background in advertising agencies. In-house experience is a plus. Experience in a leadership role is plus.
• Proven ability as a strong conceptual thinker, with experience executing disruptive campaigns from start to finish. Experience in viral activations is an advantage.
• A strong portfolio showcasing craftsmanship, bold art direction, and innovative storytelling across platforms.
• Fluent in English, with excellent presentation skills and the ability to engage with diverse teams. Comfortable working with regional teams through video calls.
• Experience working on regional brands and campaigns, ensuring alignment across multiple markets.
• Proficiency in art direction, craft, and a keen eye for detail to maintain the highest standards across deliverables.
• Experience collaborating with film, animation, and music production partners.
• Proficiency in Adobe Creative Suite and familiarity with video and animation tools.
• A proactive and self-driven attitude.