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Senior Associate/Manager, KOL Operations -(Livestream)

Lazada (Thailand)
Lazada (Thailand) (Bangkok, Bangkok City, Thailand)
Bangkok, Thailand 🇹🇭
Lazada (Thailand)
Founded in 2012, Lazada Group is the leading eCommerce platform in Southeast Asia. We are accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. With the largest logistics and payments networks in the region, Lazada is a part of our consumers’ daily lives in the region and we aim to serve 300 million shoppers by 2030. Since 2016, Lazada is the Southeast Asia flagship platform of the Alibaba Group powered by its cutting-edge technology infrastructure.

About this position

LazLive is Lazada's Livestream commerce platform blending entertainment and shopping. We're seeking an accomplished KOL Operations Senior Associate / Manager to join our team. In this role, you'll participate in the identification, setup, engagement, management, and cooperation of our KOL Network, ensuring alignment with overarching business objectives.

Responsibilities

• Research and identify potential KOL's from our affiliates pool or external and Brand KOls, establish and nurture relationships with KOLs and Brands through networking, outreach, and effective communication. Monitor the top performing livestream KOLs in the country.
• Handle match making and KOL mapping to key brand and category activities, maximizing the KOL adoption and participation, ensuring brand and KOL satisfaction, training the KOLS on the best ways to drive sales and reach targets.
• Monitor and analyze the performance of KOL livestream collaborations to assess their impact on brand awareness, engagement, and sales.
• Responsible for planning KOL product selection, coordinating core business resources, determining influencers' brand live streaming schedules, identifying key marketing points, and developing product marketing strategies.
• Collaborate with operations teams, KOLs and agencies to verify live streaming progress, handle emergencies, analyze live streaming data, identify issues, and improve and adjust strategies.
• Coordinate with backend departments to forecast and stock inventory effectively, ensuring live streaming product availability and timely delivery.
• Develop and implement influencer expansion plans and live streaming execution plans, maintain a daily influencer database, evaluate influencer resources, and formulate influencer retention strategies.
• Analyze sales data, explore new growth opportunities and cooperation models, optimize cooperation strategies.

Requirements

• 5+ years of experience in e-commerce, project management, or related fields.
• Proven track record of successfully managing and executing projects or initiatives.
• Prior KOL management experience in e-commerce livestream space.
• Excellent project management skills, including the ability to manage multiple projects simultaneously.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Proficiency in Microsoft Office Suite, especially Excel, and experience with data analysis tools.
• Familiarity with e-commerce platforms and livestream ecosystem, with direct KOL management experience.
• Highly organized and detail-oriented.