Manager/ Senior Manager, Regional Livestream Operations

Lazada (Thailand) (Bangkok, Bangkok City, Thailand)

Bangkok, Thailand

Founded in 2012, Lazada Group is the leading eCommerce platform in Southeast Asia. We are accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. With the largest logistics and payments networks in the region, Lazada is a part of our consumers’ daily lives in the region and we aim to serve 300 million shoppers by 2030. Since 2016, Lazada is the Southeast Asia flagship platform of the Alibaba Group powered by its cutting-edge technology infrastructure.

About this position

The Manager/Senior Manager, Regional Livestream Operations is responsible for optimizing user experience and merchant operations through data analysis and strategic collaboration across various teams and countries.

Responsibilities

• By monitoring the comprehensive data system and conducting research on users, merchants, and influencers in different countries, we clearly understand the business situation, analyze and summarize problems, propose optimization solutions to promote landing, solve pain points of user experience and merchant operation, and improve user repurchase rate and merchant satisfaction.
• According to local characteristics and market conditions, collaborate with and support each country in formulating live streaming anchor growth strategies, including discovering new anchors, traffic resource strategies, and policy-related issues.
• Based on the construction of the anchor ecosystem, establish an anchor layering strategy, and output support strategies based on business scenarios for different levels.
• Collaborate with cross-team coordination to establish comprehensive operating mechanisms, coordinate with business, governance, product, algorithm, and R&D teams, flexibly adjust strategies in complex environments, and continuously optimize through real-time verification during the process.

Requirements

• Bachelor's degree or above in Marketing, Business Analytics, or a related field, with a strong preference for experience in the live streaming industry.
• More than 5 years of experience in Livestream Operations, with a good understanding of SEA market dynamics.
• Outstanding analytical and problem-solving abilities, with the capacity to extract key insights from large data sets and formulate effective strategies.
• Team player with the ability to collaborate across departments, drive strategy implementation, and adapt and make decisions in uncertain environments.
• Fluent in English, with proficiency in additional languages being a plus for effective communication with global teams.