Associate/Senior Associate Solutions Consultant, Emerging & Mass Account-Marketing Solution

Lazada (Thailand) (Bangkok, Bangkok City, Thailand)

Bangkok, Thailand

Founded in 2012, Lazada Group is the leading eCommerce platform in Southeast Asia. We are accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. With the largest logistics and payments networks in the region, Lazada is a part of our consumers’ daily lives in the region and we aim to serve 300 million shoppers by 2030. Since 2016, Lazada is the Southeast Asia flagship platform of the Alibaba Group powered by its cutting-edge technology infrastructure.

About this position

Marketing Solutions is a strategic function that spearheads the awareness, adoption, optimization, and growth of the Lazada Sponsored Solution suite, an AI-powered set of marketing tools that help our brands and sellers grow their business. Our mission is to grow traffic and investment of Lazada's partners with our advertising solutions. In this role, you'll partner with segment leaders and sales teams to grow existing accounts through effective strategies, including budgeting, optimization, and solutions adoption. You'll leverage your expertise to achieve revenue targets, enhance seller engagement, and implement cutting-edge marketing solutions that resonate with your target segment. If you thrive in a fast-paced, results-driven environment, we want you to be part of our team!

Responsibilities

• Partnering with segment leaders, and the sales team in driving the advertising investment for the assigned segment portfolio
• Manage the full consultant cycle from pitching to closing for potential top sellers in Mid to Long-tail accounts and grow existing accounts through effective strategies including budgeting, optimization and solutions adoption.
• Achieve revenue targets, ensure consistent growth, and improve adoption of marketing solutions across segment target
• Provide valuable insights and contribute to the creation of market-fit strategies that resonate with the target segment.
• Demonstrate measurable marketing solutions strategies for improvement in seller engagement, satisfaction, and media investment.
• Ensure successful implementation and execution of programs that increase media adoption and revenue by executing incentive programs, training for internal teams (e.g., Key Account Manager)
• Deliver and conduct data-driven recommendations that directly contribute to improved campaign results and revenue growth
• Actively contribute to product development and optimization discussions with internal teams to ensure that Lazada Sponsored Solutions align with market needs.
• Ensure prompt resolution of issues, minimizing disruptions and maintaining operational excellence by working closely with the product team.

Requirements

• Bachelor's degree or equivalent practical experience
• At least 2-3 years of experience in account management, digital marketing, agency and/or e-commerce
• Basic understanding of digital marketing and online advertising
• Strong communication and presentation skills
• Solid analytical skills with the ability to derive actionable insights from data with proficiency in Excel and data analysis
• Strong stakeholder management, service orientation, and adaptability to change
• Able to manage multiple tasks and work independently in a dynamic environment
• Professional verbal and written communication skills in both Thai and English
• Experience in brand management, performance marketing and/or media planning (good to have)
• Experience in ecosystem-level projects or scaled initiatives, or helping build teams or businesses from the ground up (good to have)
• Ability to understand departmental goals and support processes that align with business objectives (good to have)