Product Marketing Manager

KTC - Krungthai Card (Bangkok, Bangkok City, Thailand)

Bangkok, Thailand

Krungthai Card Public Company Limited (“Company” or “KTC”) operates the business of credit card along with credit card-related business, other businesses such as personal loan, utilities payment services and electronic payment services under account category Kor (3); Electronic payment through network device. And also account category Kor(5) Payment Service Provider. Located in United Business Center II Bldg, F/14 591 Wattana, Bangkok, 10110, Thailand, Bangkok, Bangkok, Thailand.

About this position

The Product Marketing Manager is responsible for planning and executing marketing strategies to increase the number of personal loan members and enhance the overall business performance.

Responsibilities

• Plan to procure and increase the number of new potential and qualified personal loan members
• Organize personal loan marketing programs to increase the number of new members and increase the volume use of credit limits among new members
• Develop personal loan products that are suitable for each target group on an End-to-End basis
• Create multiple new sales channels to effectively expand the personal loan business market.
• Provide and coordinate with new business partners to create new sales channels and increase number of new loans members
• Track/analyze/report on the status of ongoing marketing projects and plan to improve the business ongoing projects effectively
• Coordinate with relevant departments such as Risk management, Legal, Compliance, IT, Distribution, and other departments in the process of product and service development to meet industry benchmarks/targets and reach the results according to the objectives

Requirements

• Bachelor's degree or master's degree in Marketing, Finance, Economics, or related fields
• At least 5 years of direct experience in the personal loan business and / or credit card business in terms of planning to increase the number of new loan members and find effective sales channels / develop products, services and create marketing programs for new credit members
• Understand the personal loan business competition conditions and comprehend on how to conduct business effectively
• High working flexibility and strong in creative thinking
• Effective communication skills in English (Speaking, Reading, and Writing)
• High experience in using Microsoft Office programs (Excel, Power Point, and Word)