Careers & Jobs at KTC - Krungthai Card

Portfolio Marketing Manager

KTC - Krungthai Card

KTC - Krungthai Card (Bangkok, Bangkok City, Thailand)

Bangkok, Thailand

Krungthai Card Public Company Limited (“Company” or “KTC”) operates the business of credit card along with credit card-related business, other businesses such as personal loan, utilities payment services and electronic payment services under account category Kor (3); Electronic payment through network device. And also account category Kor(5) Payment Service Provider. Located in United Business Center II Bldg, F/14 591 Wattana, Bangkok, 10110, Thailand, Bangkok, Bangkok, Thailand.

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Job function: Marketing

Industries: Banking & Financial Services

About this position

The Portfolio Marketing Manager will be responsible for managing and analyzing personal loan portfolios efficiently, developing marketing strategies, and enhancing product features to meet customer needs.

Responsibilities

• Manage and analyze personal loan portfolios efficiently and generate growth regarding to the targets/company’s KPI (Personal Loans Portfolio Management)
• Analyze data on personal loan consumer behavior and understand the needs of members in each targeted group directly (Customer Behavior Analysis)
• Determine strategies and marketing plans that are suitable for each target group effectively (Marketing Plan and Segmentation Strategy)
• Set up marketing campaigns that are related to the established strategy (Marketing Campaign Execution), and make sure to monitor and evaluate the success of each project (Campaign Monitoring and Evaluation) in a long run
• Develop personal loan products and services to be competitive in the market and meet the needs of members efficiently (Product Features and Services Enhancement)
• Prepare projects to build product loyalty and satisfaction to customers Maximum members (Customer Loyalty and Satisfaction)
• Develop online marketing channels to meet the needs of members (Online Marketing)
• Establish projects to promote financial and loan products knowledge to members (Financial Literacy)

Requirements

• Bachelor's degree or master's degree in Marketing, Business Administration, or related fields
• At least 8 years working experience in personal loan marketing
• Good interpersonal relationship and able to adapt to the new environment
• Understand the basic of offline and online marketing
• Strong analytical skills to identify new market opportunities
• Skills in planning, presenting, managing, and negotiation
• Effective communication skills in English (Speaking, Reading, and Writing)
• High experience in using Microsoft Office programs (Excel, PowerPoint, and Word)

Benefits

Huneety A.I Salary Estimate

56,000 - 145,000 THB per month

KTC - Krungthai Card

5 jobs

List of jobs found:

Portfolio Marketing Manager

Product Marketing Manager

Partnerships Marketing Manager

Acquisition Marketing Manager

Information Technology Auditor

Portfolio Marketing Manager

About this position

Responsibilities

Requirements

Benefits

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About KTC - Krungthai Card