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Product Strategy and Marketing (Bancassurance)

Krungthai Panich Insurance PLC (Bangkok)
Bangkok
Bangkok, Thailand 🇹🇭
Krungthai Panich Insurance, a Thai general insurance company, has over 70 years of insurance experience. The company is committed to developing creative and diverse insurance products to cover customer needs, and to apply technology to the work process in order to achieve the goal of delivering the best service to customers.

About this position

The position involves working closely with KTB to develop and implement product strategies and marketing plans for bancassurance, ensuring alignment with business objectives and market opportunities.

Responsibilities

• Working closely with KTB to develop product, promotional programs, and tools to support the delivery of product plans & new product launches
• Conducting product training for KTB sellers & KPI sellers
• Collaborate with Marketing & Product Development team to develop and implement a marketing plan in line with KPI’s business & strategic objectives
• Monitoring competitors’ products to identify competitive gaps and opportunities

Requirements

• Bachelor or master’s degree in a Marketing, Business Administration, Insurance, Actuary, or a related field
• Minimum of 5 years’ experience in a Product Coaching, Project management, Business Development
• Have excellent written & verbal communication skills and are comfortable dealing with KTB
• Excellent in Excel, Presentation and other Microsoft Office
• Team player attitude with energy.
• Excellent management skill and problem-solving skill.