Performance Marketing Analyst

Krungthai Panich Insurance PLC (Bangkok)

Bangkok

Bangkok, Thailand

Krungthai Panich Insurance, a Thai general insurance company, has over 70 years of insurance experience. The company is committed to developing creative and diverse insurance products to cover customer needs, and to apply technology to the work process in order to achieve the goal of delivering the best service to customers.

About this position

The Performance Marketing Analyst will assist in budget planning, conduct in-depth analysis of marketing campaigns, and collaborate with cross-functional teams to optimize marketing strategies and improve campaign performance.

Responsibilities

• Assist in budget planning and forecasting based on historical performance and projected trends.
• Conduct in-depth analysis of marketing campaigns and performance results.
• Monitor and evaluate key performance metrics such as Growth Rate, Loss Ratio, OPEX, Combined Ratio to identify trends and opportunity for scale-up.
• Develop and maintain dashboards and reports to track performance metrics and communicate insights to stakeholders.
• Collaborate with cross-functional teams including marketing, product, and finance to align marketing efforts with overall business goals.
• Utilize data-driven insights to optimization strategies to improve campaign performance and maximize underwriting profit.
• Stay updated on partner and industry trends in performance marketing to ensure our strategies remain innovative and competitive.
• Provide ad-hoc analysis and insights to support marketing initiatives and strategic decision-making.

Requirements

• Bachelor's degree in a Statistics, Actuary, Marketing, Economic or related field.
• Experience in Marketing analysis, Data analysis and New graduate are welcome.
• Excellent in Microsoft Excel or other tools.
• Strong analytical skills and data-driven thinking.