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Commercial Event Marketing

Krungsri
Krungsri (Bangkok)
Bangkok, Thailand 🇹🇭
Krungsri
Bank of Ayudhya Public Company Limited [symbol in SET: BAY ] was established on January 27, 1945, and its ordinary shares were listed on the Stock Exchange of Thailand in 1977. The Bank is currently the fifth largest bank in Thailand in terms of loans and deposits. Krungsri provides a full range of banking services to both commercial and individual customers.

About this position

The Commercial Event Marketing position involves managing event planning and execution to promote the Krungsri brand, create customer relationships, and support sales efforts.

Responsibilities

• Manage event planning and execution in different format
• To promote Krungsri brand to target segments through value added activities
• To create relationship between brand and customers
• To support sales and product team to approach target customers
• Works closely with key constituents to determine and develop event plans, including event objectives, theme, content, design, logistics and communication.
• Drives alignment of messaging and overall event planning with marketing strategy. Understand Krungsri brand, Commercial Banking, JPC/MNC Banking and products’ positioning with the ability to ensure consistent on brand messaging at events.
• Creates shared visions and detailed plans with key stakeholders on how to maximize an event and ensure event objectives support business objectives.
• Manage vendors supporting events to provide effective processes and tactics to deliver on marketing goals and objectives.
• Examine current processes and refine as required to gain more efficiencies.
• Plan event budgeting and ensure effective usage.

Requirements

• Bachelor’s or Master’s degree in Marketing or any related fields.
• Minimum 5 years event marketing experiences in banking / financial industry
• Minimum 5 years experiences in marketing campaign / marketing promotion
• Good Attitude and Creative
• Managing multi-tasks
• Good communication and interpersonal skill
• Good communication in English