Engagement & Retention Manager - Growth

Kredivo Group (Jakarta Metropolitan Area)

DKI Jakarta, Indonesia

Kredivo Group is Southeast Asia’s leading provider of digital financial services through its brands Kredivo, KrediFazz and Krom. Kredivo is the leading digital credit platform in Indonesia and Vietnam that gives customers instant credit financing for ecommerce and offline purchases, and personal loans, based on real-time decisioning. Kredivo users can buy now and pay later across the entirety of Indonesia’s retail commerce network with one of the lowest interest rates amongst digital credit providers in the country. Krom Bank Indonesia (formerly known as Bank Bisnis Internasional, IDX: BBSI) is the group’s bank entity and the operator of the soon-to-be-launched Indonesian neobank Krom. Kredivo Group is backed by leading financial and strategic investors such as Mizuho Financial Group, Square Peg Capital, Jungle Ventures, Naver Corp, Mirae Asset, Telkom Indonesia and Victory Park Capital among others.

About this position

The Growth team focuses on maximizing the lifetime value of our existing customers by driving engagement and retention. We’re looking for a Manager to own and optimize in-app engagement levers such as Games and Missions, combining data-driven insights with creativity to deliver experiences that resonate with Kredivo users.

Responsibilities

• Lead end-to-end business ownership of in-app features like Games and Missions through partnership with Product and Marketing teams, driving their adoption and impact to retention metrics
• Blend user-centered creativity with data analytics to use data to uncover insights while bringing bold, user-centered ideas to design compelling and sticky experiences
• Dive deep into user behaviour, pain points, and motivations to create delightful features with product while developing compelling propositions and messaging that resonate with users with marketing teams
• Demonstrate user empathy by considering what users needs and wants through proper customer segmentation and develop targeted engagement strategies accordingly
• Analyze outcomes and iterate quickly with a continuous loop to experiment with new ideas to improve the impact of engagement strategies
• Conduct thorough market research to identify local and global competitive landscape and trends in engagement levers

Requirements

• Proven experience in managing engagement-focused product features (e.g. gamification, loyalty programs, missions) in consumer apps
• Demonstrated success in balancing innovative ideas that connect with users on deeper level with outside the box thinking and data analytics to inform business decisions
• User-centered thinking with the ability to understand deeply for what users want and need
• Strong communicator and team player who thrives in cross-functional environment
• Experience in fintech, e-commerce, or lending industries is a plus
• Minimum of 5 years of experience in relevant roles