Trade Marketing Manager
About this position
Responsibilities
• Developing strategy and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget.
• Improving brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities.
• Helping set and manage the yearly promotional grid and be able merge with Retailers/partners promotional.
• Leading and implementing channel-specific marketing strategies and plans for each retailer/partner.
• Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams.
• Leading activation programs with partners to improve brand visibility.
• Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are respected.
• Reviewing and analyzing our promotional effectiveness and developing strategies to improve future promotions.
Requirements
• Bachelor's Degree/Master's Degree in Marketing, Business Administration, or a related field.
• At least 5 years of direct experience in trade marketing.
• Strong communication in Thai and being able in English, interpersonal skills, problem-solving, and making sound decisions.
• You have strong analytical skills and are comfortable dealing with some numerical data.
• Be able to adapt at influencing and coordinating with different stakeholders.
• Experience in leading a Retail Business. Knowledge in makeup and beauty business would be a plus.
• Computer Skills: Proficient in Microsoft Office applications.