Performance Marketing Specialist
About this position
The Performance Marketing Specialist is responsible for planning, analyzing, and optimizing campaign performance across various platforms, while coordinating with internal teams and aligning strategies.
Responsibilities
• Plan, Analyze, and optimize for measuring campaigns performance and proactively create strategic recommendations to meet campaign goals and improve performance.
• To monitor campaigns across various platforms (Google AdWords/ YouTube / Facebook/ IG / X / Tiktok) and can lead the team to optimize
• Coordinate with other internal eg. Social Media / Growth Marketing / Content.
• Understand business strategy and explore new paid media tactics to align with the strategy.
• Analyze and present monthly progress reports every platform and suggest the next step.
Requirements
• Over 3 - 5 years of experience in Optimization or Biddable roles.
• Strong knowledge of Google AdWords and Facebook.
• Understanding of Bid Management Tools.
• Can have an attitude & high passion.
• Experience from ecommerce business is a plus.
• Good command in English.