Live Streaming Coordinator
About this position
Responsibilities
• Identify, recruit, and manage relationships with KOLs, influencers, and content creators who align with our brand values and can drive engagement and sales through live streaming.
• Coordinate with the marketing team to develop and implement live streaming campaigns that promote our products and special events on various Marketplace platforms (Shopee and Lazada)
• Work closely with the content creation to ensure that all live streams are of high quality, engaging, and consistent with our brand's voice and objectives.
• Stay up-to-date with trends in e-commerce, live streaming technology, and social media to continuously innovate and improve our live streaming efforts.
• Negotiate contracts and manage collaborations with external agencies, KOLs, and content creators.
• Provide training and support to KOLs and content creators on best practices for live streaming, including technical setup and audience engagement strategies.
• Collaborate with product teams to select items for promotion and ensure that inventory levels are sufficient to meet the anticipated demand from live streaming sessions.
• Ensure compliance with all platform guidelines and regulations related to live streaming content.
Requirements
• Bachelor’s degree in Marketing, Communication, Business, or a related field.
• Proven experience in live streaming, social media management, influencer marketing, or a related role, preferably within the e-commerce industry.
• Strong understanding of e-commerce platforms like Shopee, Lazada, and Konvy, and their live streaming capabilities.
• Excellent communication and interpersonal skills, with the ability to work effectively with influencers, team members, and external partners.
• Creative thinker with strong analytical skills and the ability to use data to inform decisions.
• Ability to multitask and manage multiple projects simultaneously in a fast-paced environment.
• Knowledge of digital marketing strategies and social media trends.
• Proficiency in content creation tools and live streaming software is a plus.