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Brand Manager - Cannery

KINGFISHER HOLDINGS LIMITED
KINGFISHER HOLDINGS LIMITED (Samut Sakhon)
Samut Sakhon, Thailand 🇹🇭
KINGFISHER HOLDINGS LIMITED
We are determined to manage the business in accordance with the Code of Business Conduct we published. This Code of Business Conduct has been created in order to facilitate sustained stability and success in the business. Sustained stability and success do not refer only to gaining a competitive advantage, but also taking into account morality when running the business using the values concept of the company as foundation and strength in a sustainable and responsible manner.

About this position

The Brand Manager - Cannery is responsible for developing and executing brand strategies to enhance brand equity, market share, and consumer engagement while leading integrated marketing campaigns and collaborating with cross-functional teams.

Responsibilities

• Develop and execute comprehensive brand strategies to build brand equity, increase market share, and maximize consumer engagement.
• Lead the development and execution of short- and long-term marketing plans for product innovation, positioning and competitive differentiation.
• Monitor and assess marketing trends, consumer insights and competitor activity to inform strategic decisions.
• Lead and Manage integrated marketing campaigns (including digital traditional media, PR, events, and influencer partnerships) to promote brand initiatives.
• Collaborate with cross functional teams (Research and Development and Procurement) to ensure successful execution of campaigns.
• Build brand awareness and propel the company towards its mission and vision.
• Analyzing the success of marketing campaigns and creating reports.
• Ensure marketing activities are cost-effective and within budget parameters.
• Supervising advertising, product design and other forms of marketing to maintain consistency in branding.
• Conduct customer research and testing to refine products and packaging for optimal market appeal.
• Manage product lifecycle, ensuring continuous growth and relevance of the brand portfolio.
• Design brand communication strategies along with superior and use the right media to communicate them.
• Ensure brand voice and tone resonate with target audiences, fostering emotional connections and loyalty.

Requirements

• Bachelor / Master Degree in Marketing, Business Administration and communication.
• Strong experience in Brand Management, Marketing or Product Management within Food industry at least 15 years.
• Experience in developing and executing integrated marketing strategies across digital, traditional and experimental channels.
• Proven track record of successfully managing brand campaigns and driving consumer engagement.
• Strong strategic thinking and problem-solving abilities.
• Exceptional communication and internal personal skills, with the ability to influence teams at all levels.
• Good English Communication.
• Self-driven and team work attitude and outgoing personality.