Marketing Executive (Marketing team)

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The Marketing Executive will be responsible for managing social media content, creating marketing materials, supporting campaigns, coordinating partnerships, and providing general support to the marketing team.

Responsibilities

• Develop, schedule, and publish engaging content across social media platforms like Facebook, Instagram, X, YouTube, TikTok, LINE OA, and Bluesky.
• Monitor trends, audience engagement, and competitors to create impactful campaigns that boost brand awareness.
• Collaborate with designers to request and manage marketing materials.
• Track and analyze social media content performance, providing actionable insights for optimization.
• Design and manage advertising materials and social media content (videos and images) optimized for each platform.
• Write compelling copy and descriptions for various marketing initiatives.
• Assist in executing and monitoring advertising campaigns on platforms such as Facebook Ads, Google Ads, TikTok Ads, and LINE Ads.
• Track campaign performance and implement real-time adjustments for improved effectiveness.
• Serve as the primary contact for day-to-day communication with external partners, including influencers and media agencies.
• Identify and engage with Influencers and KOLs across social media platforms and other channels to create impactful campaigns.
• Collaborate with influencers and KOLs on content creation, promotions, and webtoon reviews.
• Work closely with the Marketing Manager to align daily tasks with overall marketing strategies.
• Provide backup support for campaign optimization when required.

Requirements

• Bachelor’s degree in Marketing or Communications Art.
• 1–2 years of experience in social media management, digital marketing, or a similar role.
• Proficiency in social media platforms and tools (e.g., Facebook, Instagram, TikTok, X, YouTube, LINE, etc.).
• Strong copywriting and editing skills, with a flair for intellectual and witty dialogue.
• Basic knowledge of advertising platforms like Facebook Ads Manager, Google Ads, and TikTok Ads.
• Strong organizational and multitasking skills with attention to detail.
• Excellent communication and collaboration skills.
• Familiarity with current trends and content strategies for different demographics.
• Creative mindset with the ability to adapt to new trends and challenges.
• Passion for webcomics, web novels, or Manhwa.
• Deep familiarity with Webtoon and a passion for pop culture trends.
• Proficiency in computer skills, MS Office, and experience with basic design or video editing tools.
• Strong communication skills in both Thai and English, both spoken and written.
• Candidates with Korean language skills at TOPIK level 4 or higher will be given special consideration.