Sales Manager (Retail) / ผู้จัดการส่วนงานขาย

Kewpie (Yan Nawa)

Bangkok, Thailand

Kewpie, a manufacturer and distributor Kewpie mayonnaise, salad dressing, and vinegar. It also operates food production such as sauces, soups, spreads, and fresh pre-cut vegetables with various distribution channels, such as fast food business, bakery business, processed food factories, restaurants, retailers, and wholesalers throughout Thailand and oversea.

About this position

The Sales Manager (Retail) is responsible for overseeing grocery sales and Chilled Ready-to-Eat products, managing distributor relationships, executing trade marketing initiatives, and leading sales teams to achieve company targets.

Responsibilities

• Channel Management
• Grocery Sales (Distributed via distributor)
• Oversee the grocery sales section, managing the relationship with distributor, to ensure effective product distribution and sales growth.
• Collaborate with distributor to optimize product availability, trade promotions, and customer engagement strategies.
• Monitor and analyze the performance of distributor to ensure alignment with Kewpie's business objectives.
• Chilled Ready-to-Eat (RTE) Products (Directly Managed)
• Lead the sales efforts for Chilled RTE products, managing the channel independently.
• Develop and implement tailored strategies to drive sales for Chilled RTE products in key retail channels.
• Establish and maintain direct relationships with retailers to enhance product placement, promotions, and brand visibility.
• Trade Marketing
• Plan and execute trade marketing initiatives for both grocery and Chilled RTE products to boost brand presence and sales performance.
• Collaborate with the marketing team to align trade marketing strategies with overall brand objectives.
• Design in-store activation campaigns, promotional programs, and merchandising activities to enhance the customer experience.
• Sales Planning and Execution
• Develop annual sales plans and forecasts for both sections, ensuring they meet company targets and market demands.
• Monitor sales performance and KPIs for each section, identifying and addressing gaps proactively.
• Prepare detailed sales reports and recommendations for senior management.
• Team Leadership and Collaboration
• Lead and manage the sales teams for grocery and Chilled RTE products, ensuring effective collaboration and alignment with company goals.
• Provide training, coaching, and guidance to team members to enhance their skills and performance.
• Foster a collaborative environment with cross-functional teams, including marketing, supply chain, and finance, to ensure seamless operations.
• Customer and Distributor Relationship Management
• Build and maintain strong relationships with distributor and key retail partners to ensure smooth operations and business growth.
• Negotiate trade terms, promotions, and contracts to maximize sales and profitability.
• Proactively address customer and distributor concerns to maintain high satisfaction levels.

Requirements

• Proven experience in sales management, preferably in the retail or FMCG sector.
• Strong understanding of channel management and trade marketing.
• Excellent communication and negotiation skills.
• Ability to analyze sales data and market trends to inform strategies.
• Leadership skills with a focus on team development and collaboration.
• Proficiency in Microsoft Office and sales management software.