Marketing Campaign and Communication Manager - SEA
About this position
Responsibilities
• Responsible for streamlining and co-ordination of activation agenda and planning
• Campaign Management aligned to business priority platform strategy
• Responsible for overall local content direction
• Owns the plan for burst activity (light and frequent touchpoints with customers) that will be owned, managed and directed locally
• Collaborates with marketing channel leads on proactive marketing activity
• Leads of social media strategy and digital assets, along with leads management, traffic and lead generation funnel
• Owns the relationship with agency partners and linkage with digital teams
• Reporting on marketing campaign effectiveness, KPIs and objectives: Pipeline influence
• Internal: Leads and elevates internal communication across commercial functions (townhalls, video content, new wins and commercial success)
• External: Owner for tradeshows and external events, ie. media events planning, large customer engagement events, board meetings, investor days)
Requirements
• Bachelors Degree in a related discipline (Marketing, Communication, Business Administration) with a minimum of 7 years’ relevant experience
• Extensive knowledge of marketing/communications/activation/event management honed from experience in a global B2C or B2B company, preferably related to F&B
• Exceptional business acumen, an end-to-end problem-solving mindset, with the ability to work in increments and exponents, also balancing attention to detail with swift execution
• Advanced project management skills: ability to manage multiple projects and deadlines
• High proficiency in Microsoft PowerPoint standard business presentation and database software such as MS Excel
• Proficiency in copywriting and excellent English communication skills
• Hands-on experience in the creative process working across diverse teams and with agency partners
• Exposure to working in matrix organizations is an advantage.