Sr.Shopper Marketing Manager

Kenvue (Bangkok Metropolitan Area)

Bangkok, Thailand

Kenvue is the world’s largest pure-play consumer health company by revenue. Built on more than a century of heritage and propelled forward by science, our iconic brands — including Aveeno®, BAND-AID® Brand Adhesive Bandages, Johnson’s®, Listerine®, Neutrogena®, Tylenol® and Zyrtec® — are recommended by health care professionals and can be trusted by consumers who use our products to improve their daily lives. Our team members share a digital-first mindset, with an approach to innovation grounded in deep human insights and work every day to earn a place for our products in consumers’ hearts and homes. At Kenvue, we believe everyday care can not only make people well; it can make them whole.

About this position

Kenvue is currently recruiting for a Senior Shopper Marketing Manager who will report to the Marketing Director J&J Consumer Thailand and is based in Thailand. This role focuses on identifying category growth opportunities, converting brand priorities into category plans and execution frameworks, and fulfilling specific categories/shopper demands.

Responsibilities

Key Responsibilities:
• Develop Category growth plan and drive brand growth in strategic channels.
• Initiate Category growth opportunity and own end-to-end priority projects in specific Category.
• Manage Category priority, activity grid and new product listing for multiple categories/brands.
• Analyze customer and shopper insight into Category strategy.
• Manage and proactively review execution metrics to ensure budgets are utilized at best efficiency of ROI.
• Monitor and manage investment within allotted shopper marketing budget.
• Collaborate with team and retail establishment on strategic partnership planning such as JBP, Category health check, Business review.

Requirements

Required Qualifications:
• Bachelor’s or master’s degree in business administration or any related field. MBA is preferred.
• Minimum 3 years’ experience in trade/shopper marketing.
• Competent in Retail audit / Egg (Dunhumby) / EYC.
• Strong analytical skills.
• Excellent presentation skills.
• Excellent command of English & Thai in speaking, reading and writing.
• Computer proficiency (MS words, excel, PowerPoint).
• Result oriented and proactive.