Research Analyst - Consumer & Product Insight

Kao Industrial (Thailand) Co., Ltd.

Kao Industrial (Thailand) Co., Ltd. (Khlong Toei)

Bangkok, Thailand

Ever since the company's founding in 1887, Kao has strived to deliver value to the life of people everywhere in the world. Today, we are a leading manufacturer in the fields of hygiene, beauty and health, while our chemical business contributes to the development of diverse industries. With more than 33,000 employees, our mission is to enrich the lives of people globally and contribute to the sustainability of the world. In the regions of Americas, Europe, Middle East and Africa (EMEA), we focus on our Beauty Care business with premium brands in three business sectors: Consumer, Salon and Cosmetics. Our Business Sector represents skin and hair care brands that are recognized worldwide for their innovation and quality, such as Jergens, Curél, Bioré, Guhl, and John Frieda. Our Salon Business Sector is committed to unleashing the creativity of stylists around the globe. With our industry leading brands Goldwell, KMS and Oribe, stylists have everything in their hands to create beautiful show-stopping hair representative of the individuality of their clients. Our London-based boutique brand, Molton Brown, offers luxury beauty products found only in our exclusive Molton Brown stores, high-end department stores and travel retail, as well as five-star hotels around the world. All three business sectors are driven by the same values and beliefs: Creating high-quality products and constantly striving for the best is what is at the heart of everything we do. This is why we understand that our people are one of our core assets, and we strive for a working environment that allows team members to flourish and grow. Join us, and you will have opportunity to help us make life beautiful.

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Job function: Research & Development

Industries: Manufacturing and Production

About this position

The Research Analyst - Consumer & Product Insight position involves gathering and analyzing consumer data to provide actionable insights and recommendations for improvement.

Responsibilities

• Gather data from various sources, including sales data, market research, and digital marketing platforms.
• Clean, organize, and analyze large datasets to identify trends, patterns, and key insights.
• Conduct market research and customer surveys to gather qualitative and quantitative consumer insights.
• Analyze survey results, other data points and provide recommendations all the way to Identify opportunities for improvement.
• Create and maintain dashboards and reports to track key performance indicators (KPIs) and metrics.
• Develop clear and compelling data visualizations to communicate findings to stakeholders.
• Work closely with the team to understand their data needs and provide actionable insights.
• Collaborate with other departments to ensure a comprehensive understanding of customer behavior.
• Stay updated on the latest trends and best practices in data analysis, market research, and consumer behavior as well as continuously seek ways to improve data collection methods and analysis processes.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Statistics, Data Science, or a related field.
• 1-2 years' work experiences of Research Analyst.
• Working experience in consumer/market research in FMCG is preferred.
• Good communication & Presentation skill, written and spoken in English.
• Skill in data analysis and visualization tools (Excel, Power BI, etc.).
• Good analytical and critical thinking skills with the ability to translate data into insights.
• Ability to multitask and prioritize tasks.
• Commitment to deliver high quality in the set timeline.
• New fresh graduated are welcome.

Benefits

Huneety A.I Salary Estimate

38,000 - 60,000 THB per month