Senior Performance Marketing Specialist

Kaliber Performance Marketing (Indonesia)

Kaliber Performance Marketing (Indonesia) (Jakarta Metropolitan Area)

DKI Jakarta, Indonesia

We strategically manage and execute your performance marketing campaigns with an omni-channel, intent-focused approach. Maximizing output on higher value goals such as Lifetime Value and Profit. Our team has managed over US$500m in ad spend globally and driven over $3bn in revenue for the world’s largest brands. We've led local fast-growth companies to acquisition and several rounds of funding. Our deep strategic understanding of your business, your customers and intent marketing is what separates us from the competition. We're confident in our offering and provide our clients with access to their accounts for full transparency, we offer non-binding month-to-month arrangements (cancel anytime) and our pricing model is incentivized for scale and growth. We're committed to our clients success. One of our objectives is to help our clients build up their own level of expertise, be able to build their in-house teams and our flexible retainer allows clients to shift our resourcing from execution to be a more strategic partner.

About this position

The Senior Performance Marketing Specialist role directly impacts the success of paid digital marketing campaigns, driving performance and growth through continuous reviewing, monitoring, reporting, and optimization of paid channels.

Responsibilities

• Acknowledge and execute the delegated tasks from Account Managers and Performance Managers in a timely manner
• Proactively schedule and perform recurring optimizations including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, reporting, etc
• Prioritize conflicting tasks and actively communicate tasks progress and completion time to manage stakeholder expectations
• Perform corrective actions for performance and budget pacing
• Thoroughly review all outputs to ensure accuracy, quality, and best practice
• Assist in the onboarding of a new client when necessary
• Liaise with contractors and freelancers for support in campaign execution
• Proactively monitor and communicate campaign performance to immediate stakeholders
• Assess, investigate, and resolve campaign issues and poor performance
• Produce insightful reports (ad hoc and scheduled) for the allocated channels
• Initiate discussions with stakeholders to address performance insights and recommendations.

Requirements

• Hands-on execution experience and reporting involvement in paid search and/or paid social campaigns
• Tactical mindset and problem solver
• Results-driven with attention to detail
• Team player mentality
• Ability to manage a reasonable set of client campaigns
• Experience working alongside collaborative and passionate colleagues across multiple countries.