Marketing Manager - Hybrid

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The Marketing Manager at JD Food Public Company Limited will oversee the planning, development, and execution of strategic marketing initiatives aimed at increasing brand awareness, driving product sales, and supporting business growth. This role requires a data-driven and creative leader who can develop impactful campaigns, manage cross-functional teams, and align marketing strategies with the company’s objectives. The Marketing Manager will play a crucial role in positioning JD Food as a leader in the food industry, both locally and internationally.

Responsibilities

• Develop and implement a comprehensive marketing strategy that supports business goals and enhances brand positioning in the market.
• Conduct market research to identify trends, customer preferences, and competitive landscape insights.
• Establish short- and long-term marketing objectives and key performance indicators (KPIs).
• Lead branding initiatives to strengthen JD Food’s brand image and ensure consistent messaging across all channels.
• Oversee the creation and management of brand guidelines and ensure adherence in all marketing materials.
• Collaborate with the product development team to align branding with product innovations and launches.
• Plan, execute, and monitor multi-channel marketing campaigns to drive awareness, engagement, and sales growth.
• Manage digital marketing efforts, including social media, email, content marketing, and SEO to enhance the company's online presence.
• Oversee offline campaigns, events, trade shows, and promotional activities.
• Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Monitor and analyze spending to ensure campaigns are delivered within budget and achieve desired results.
• Work closely with sales, R&D, and production teams to ensure alignment between marketing efforts and business needs.
• Collaborate with external agencies, vendors, and media partners to enhance campaign effectiveness.
• Track and analyze the performance of marketing campaigns, using data-driven insights to optimize strategies and improve outcomes.
• Provide regular reports and insights to senior management, highlighting successes and areas for improvement.
• Lead and mentor a team of marketing professionals, fostering a collaborative and innovative environment.
• Set goals, provide feedback, and identify training opportunities to support professional growth within the team.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree is a plus.
• Minimum of 5 years of experience in marketing within the FMCG or food industry.
• Proven track record in brand management, campaign development, and digital marketing.
• Strong strategic planning and project management abilities.
• Proficiency in digital marketing tools and platforms.
• Excellent analytical skills with the ability to interpret data and adjust strategies accordingly.