Senior Online Trade Marketing Supervisor (E-Commerce)
Jaspal Co., Ltd. (Phra Khanong)
Bangkok,
Thailand
ABOUT JASPAL GROUP
The Jaspal group has substantially diversified since our beginnings in 1947 as an import home linen distribution business to a highly diversified textile driven conglomerate with interests in manufacturing, trading, retailing and real estate.
Principally a family owned company, we are committed to combining entrepreneurial vision with a high standard of professionalism in order to deliver quality products and meet the dynamics of change.
Today our SANTAS brand is the undisputed national leader in bed and bath products. In addition, we manufacture and retail the most popular and dynamic Thai ready-to-wear fashion lines under the JASPAL, CPS CHAPS, CC DOUBLE O, LYN, LYN AROUND, MISTY MYNX and Royal Ivy Regatta labels.
Through exclusive licensee arrangements, we are also Thailand's sole distributors for renowned international fashion brands such as Footwork and Footwork Noir, Fred Perry, Lipsy, and Melissa; as well as Invista- built on Dupont innovations for fiberfill sleep products, Sealy for its Posturepedic mattresses, and Ethan Allen - the American premier home furnishings resource.
We are best known for our wide range of products from sophisticated to chic, ranging from mens’ and ladies’ fashion, bags and accessories to lifestyle home furnishings and bedding products for better living.
Since opening our first Jaspal fashion outlet in 1976, we now operate over 350 retail outlets in Thailand dedicated to fashion and footwear, as well as three Jaspal Home Collection stores which offer a sophisticated and discerning level of soft line furnishings and home décor.
Headquartered at our 20,000sqm corporate offices in Bangkok and our nearby 42,000sqm textile printing and production facility, our aggressive marketing efforts have resulted in successful regional expansion featuring an ever-growing list of countries, with consolidated revenues projected at 11 billion baht (USD 330 million).
We are confident of continued future growth that will allow us to explore and develop more collaborative alliances and new markets.
About this position
The Senior Online Trade Marketing Supervisor (E-Commerce) is responsible for developing trade plans, leading collaborations, creating promotional schemes, analyzing performance, managing budgets, and understanding customer motivations to drive commercial performance on e-commerce platforms.
Responsibilities
• Develop category/brands trade plan and prioritize campaign level for ecommerce platform to drive commercial performance to achieve target.
• Drive and lead the working collaboration with platforms and brand team to deliver best in class online execution and gaining optimal shopper experience.
• Create campaign mechanic and promotional scheme that fit with platform’s insight aligned with Monthly and Yearly Sale targets.
• Monthly performance analysis with pre/post campaign evaluation and ROI management.
• Manage media budget with ability to optimize the key investment vs visibility gained from platforms.
• Respond for buying of products and handling the gross margins, inventory and sell-thru management.
• Understanding the customer base and identifying their motivations and factors that drive sales.
Requirements
• Minimum of 4 years of experience in trade marketing, with a preference for the fashion industry.
• 2-4 years of experience in e-commerce and website.
• Strong analytical, negotiation and problem-solving skills, with a focus on data-driven decision-making.
• Ability to handle multiple projects and prioritize tasks effectively in a fast-paced environment.
• Excellent communication and interpersonal skills, with the ability to collaborate efficiently with cross-functional teams.
• Good command of spoken and written English.
