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Sales Operation Manager (Coffee)

Jaspal Co., Ltd.
Jaspal Co., Ltd. (Bang Na)
Bangkok, Thailand 🇹🇭
Jaspal Co., Ltd.
ABOUT JASPAL GROUP The Jaspal group has substantially diversified since our beginnings in 1947 as an import home linen distribution business to a highly diversified textile driven conglomerate with interests in manufacturing, trading, retailing and real estate. Principally a family owned company, we are committed to combining entrepreneurial vision with a high standard of professionalism in order to deliver quality products and meet the dynamics of change. Today our SANTAS brand is the undisputed national leader in bed and bath products. In addition, we manufacture and retail the most popular and dynamic Thai ready-to-wear fashion lines under the JASPAL, CPS CHAPS, CC DOUBLE O, LYN, LYN AROUND, MISTY MYNX and Royal Ivy Regatta labels. Through exclusive licensee arrangements, we are also Thailand's sole distributors for renowned international fashion brands such as Footwork and Footwork Noir, Fred Perry, Lipsy, and Melissa; as well as Invista- built on Dupont innovations for fiberfill sleep products, Sealy for its Posturepedic mattresses, and Ethan Allen - the American premier home furnishings resource. We are best known for our wide range of products from sophisticated to chic, ranging from mens’ and ladies’ fashion, bags and accessories to lifestyle home furnishings and bedding products for better living. Since opening our first Jaspal fashion outlet in 1976, we now operate over 350 retail outlets in Thailand dedicated to fashion and footwear, as well as three Jaspal Home Collection stores which offer a sophisticated and discerning level of soft line furnishings and home décor. Headquartered at our 20,000sqm corporate offices in Bangkok and our nearby 42,000sqm textile printing and production facility, our aggressive marketing efforts have resulted in successful regional expansion featuring an ever-growing list of countries, with consolidated revenues projected at 11 billion baht (USD 330 million). We are confident of continued future growth that will allow us to explore and develop more collaborative alliances and new markets.

About this position

Lead and oversee sales operations for a renowned coffee brand. This role is pivotal in driving business growth, managing the brand's P&L, and aligning sales strategies with market trends and customer needs. The ideal candidate will possess a strong analytical mindset, exceptional leadership skills, and a passion for delivering exceptional results.

Responsibilities

• Take full ownership of the brand's Profit and Loss (P&L), ensuring financial targets are achieved.
• Monitor and control sales budgets, margins, and expenses to optimize profitability.
• Conduct detailed sales analyses to identify trends, opportunities, and areas for improvement.
• Approve and manage sales forecasts, ensuring alignment with market demands.
• Collaborate with the supply chain and operations teams to optimize inventory planning based on forecasts.
• Analyze market trends and competitor activities to identify opportunities for growth.
• Provide item-level forecasts and insights to ensure the right products are promoted and sold.
• Set and implement ambitious sales growth targets, creating actionable plans to achieve them.
• Lead the development and execution of sales plans, promotions, and campaigns to boost revenue.
• Collaborate with the R&D team, providing insights on past product performance and customer preferences.
• Suggest improvements and new product ideas based on sales data and market trends.
• Coach and mentor the sales team, fostering a culture of high performance and continuous improvement.
• Partner with cross-functional teams, including marketing, supply chain, and customer service, to ensure cohesive execution of business strategies.

Requirements

• Bachelor’s degree in Business Administration, Marketing, or a related field; MBA preferred.
• 7+ years of experience in sales operations or a similar role, preferably in the food and beverage or retail industry.
• Strong understanding of P&L management and financial analysis.
• Proven track record in driving sales growth and managing sales forecasts.
• Excellent analytical skills with the ability to interpret complex data and make informed decisions.
• Strong communication and collaboration skills to work effectively with cross-functional teams.
• Passion for the coffee industry and a deep understanding of consumer trends.