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E-Commerce Sales & Marketing (Senior Level)

Jaspal Co., Ltd.
Jaspal Co., Ltd. (Phra Khanong)
Bangkok, Thailand 🇹🇭
Jaspal Co., Ltd.
ABOUT JASPAL GROUP The Jaspal group has substantially diversified since our beginnings in 1947 as an import home linen distribution business to a highly diversified textile driven conglomerate with interests in manufacturing, trading, retailing and real estate. Principally a family owned company, we are committed to combining entrepreneurial vision with a high standard of professionalism in order to deliver quality products and meet the dynamics of change. Today our SANTAS brand is the undisputed national leader in bed and bath products. In addition, we manufacture and retail the most popular and dynamic Thai ready-to-wear fashion lines under the JASPAL, CPS CHAPS, CC DOUBLE O, LYN, LYN AROUND, MISTY MYNX and Royal Ivy Regatta labels. Through exclusive licensee arrangements, we are also Thailand's sole distributors for renowned international fashion brands such as Footwork and Footwork Noir, Fred Perry, Lipsy, and Melissa; as well as Invista- built on Dupont innovations for fiberfill sleep products, Sealy for its Posturepedic mattresses, and Ethan Allen - the American premier home furnishings resource. We are best known for our wide range of products from sophisticated to chic, ranging from mens’ and ladies’ fashion, bags and accessories to lifestyle home furnishings and bedding products for better living. Since opening our first Jaspal fashion outlet in 1976, we now operate over 350 retail outlets in Thailand dedicated to fashion and footwear, as well as three Jaspal Home Collection stores which offer a sophisticated and discerning level of soft line furnishings and home décor. Headquartered at our 20,000sqm corporate offices in Bangkok and our nearby 42,000sqm textile printing and production facility, our aggressive marketing efforts have resulted in successful regional expansion featuring an ever-growing list of countries, with consolidated revenues projected at 11 billion baht (USD 330 million). We are confident of continued future growth that will allow us to explore and develop more collaborative alliances and new markets.

About this position

The E-Commerce Sales & Marketing position is a senior-level role focused on driving commercial performance through strategic planning and execution of online marketing initiatives.

Responsibilities

• Develop category/brand trade plans and prioritize campaigns for e-commerce platforms to drive commercial performance and achieve sales targets.
• Drive and lead collaboration with e-commerce platforms and brand teams to deliver best-in-class online execution, ensuring an optimal shopper experience.
• Create campaign mechanics and promotional schemes tailored to platform insights, aligned with monthly and yearly sales targets.
• Conduct monthly performance analyses, including pre- and post-campaign evaluations, and manage ROI to ensure effective use of resources and budget.
• Monitor and optimize the performance of online marketing plans, campaigns, and advertisements in collaboration with external agency teams.
• Manage media budgets, ensuring effective investment optimization to maximize visibility and platform performance.
• Analyze website analytics data to understand user interactions and improve online strategies.
• Coordinate project tasks, ensuring adherence to website platform standards and regulations.
• Conduct comprehensive project analyses to identify and resolve timeline discrepancies and other project-related issues.

Requirements

• 4+ years in trade marketing and 2-4 years in online trade marketing, e-commerce, or a related role.
• Proficiency in data analysis and campaign performance evaluation tools.
• Strong analytical, negotiation, and communication skills.
• Ability to manage multiple projects in a fast-paced environment.
• Good command in English.