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E-Commerce Sales and Digital Marketing Section Manager

Jaspal Co., Ltd.
Jaspal Co., Ltd. (Bang Na)
Bangkok, Thailand 🇹🇭
Jaspal Co., Ltd.
ABOUT JASPAL GROUP The Jaspal group has substantially diversified since our beginnings in 1947 as an import home linen distribution business to a highly diversified textile driven conglomerate with interests in manufacturing, trading, retailing and real estate. Principally a family owned company, we are committed to combining entrepreneurial vision with a high standard of professionalism in order to deliver quality products and meet the dynamics of change. Today our SANTAS brand is the undisputed national leader in bed and bath products. In addition, we manufacture and retail the most popular and dynamic Thai ready-to-wear fashion lines under the JASPAL, CPS CHAPS, CC DOUBLE O, LYN, LYN AROUND, MISTY MYNX and Royal Ivy Regatta labels. Through exclusive licensee arrangements, we are also Thailand's sole distributors for renowned international fashion brands such as Footwork and Footwork Noir, Fred Perry, Lipsy, and Melissa; as well as Invista- built on Dupont innovations for fiberfill sleep products, Sealy for its Posturepedic mattresses, and Ethan Allen - the American premier home furnishings resource. We are best known for our wide range of products from sophisticated to chic, ranging from mens’ and ladies’ fashion, bags and accessories to lifestyle home furnishings and bedding products for better living. Since opening our first Jaspal fashion outlet in 1976, we now operate over 350 retail outlets in Thailand dedicated to fashion and footwear, as well as three Jaspal Home Collection stores which offer a sophisticated and discerning level of soft line furnishings and home décor. Headquartered at our 20,000sqm corporate offices in Bangkok and our nearby 42,000sqm textile printing and production facility, our aggressive marketing efforts have resulted in successful regional expansion featuring an ever-growing list of countries, with consolidated revenues projected at 11 billion baht (USD 330 million). We are confident of continued future growth that will allow us to explore and develop more collaborative alliances and new markets.

About this position

Develop and execute digital marketing strategies for e-commerce to achieve sales targets and optimize performance. Manage inventory, collaborate with brand teams, analyze trends, and report on campaign effectiveness. Requires expertise in SEO/SEM, analytics, and digital marketing best practices, with strong English communication skills.

Responsibilities

• Develop brand sales plans, manage inventory, and prioritize campaign levels for e-commerce platforms to drive commercial performance and achieve targets.
• Create and implement digital marketing strategies that align with the company’s goals.
• Lead collaboration between platforms and brand teams to deliver top-tier online execution and enhance shopper experience.
• Measure and report on the performance of all digital marketing campaigns.
• Identify trends and insights, optimizing spend and performance based on these insights.
• Utilize strong analytical skills to evaluate end-to-end customer experience across multiple channels and touchpoints.
• Develop and manage the company’s digital marketing budget.
• Brainstorm and execute new and creative growth strategies.

Requirements

• Proven working experience in sales and marketing, particularly within the e-commerce industry.
• Demonstrable experience in leading and managing SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g., Google Analytics).
• Experience in setting up and optimizing Google AdWords campaigns.
• Strong analytical skills with a data-driven approach to decision-making.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Excellent communication skills in English.

Benefits

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Huneety A.I Salary Estimate
56,000 - 145,000 THB per month