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Digital Marketing Section Manager

Jaspal Co., Ltd.
Jaspal Co., Ltd. (Bang Na)
Bangkok, Thailand 🇹🇭
Jaspal Co., Ltd.
ABOUT JASPAL GROUP The Jaspal group has substantially diversified since our beginnings in 1947 as an import home linen distribution business to a highly diversified textile driven conglomerate with interests in manufacturing, trading, retailing and real estate. Principally a family owned company, we are committed to combining entrepreneurial vision with a high standard of professionalism in order to deliver quality products and meet the dynamics of change. Today our SANTAS brand is the undisputed national leader in bed and bath products. In addition, we manufacture and retail the most popular and dynamic Thai ready-to-wear fashion lines under the JASPAL, CPS CHAPS, CC DOUBLE O, LYN, LYN AROUND, MISTY MYNX and Royal Ivy Regatta labels. Through exclusive licensee arrangements, we are also Thailand's sole distributors for renowned international fashion brands such as Footwork and Footwork Noir, Fred Perry, Lipsy, and Melissa; as well as Invista- built on Dupont innovations for fiberfill sleep products, Sealy for its Posturepedic mattresses, and Ethan Allen - the American premier home furnishings resource. We are best known for our wide range of products from sophisticated to chic, ranging from mens’ and ladies’ fashion, bags and accessories to lifestyle home furnishings and bedding products for better living. Since opening our first Jaspal fashion outlet in 1976, we now operate over 350 retail outlets in Thailand dedicated to fashion and footwear, as well as three Jaspal Home Collection stores which offer a sophisticated and discerning level of soft line furnishings and home décor. Headquartered at our 20,000sqm corporate offices in Bangkok and our nearby 42,000sqm textile printing and production facility, our aggressive marketing efforts have resulted in successful regional expansion featuring an ever-growing list of countries, with consolidated revenues projected at 11 billion baht (USD 330 million). We are confident of continued future growth that will allow us to explore and develop more collaborative alliances and new markets.

About this position

The Digital Marketing Section Manager is responsible for developing and implementing digital marketing strategies to strengthen brand identity and ensure consistent messaging across all platforms.

Responsibilities

• Strategic Branding: Develop and implement digital marketing strategies that strengthen brand identity and ensure consistent messaging across all platforms.
• Campaign Management: Oversee the execution of day-to-day digital marketing campaigns, including paid media, social media, and content marketing.
• Lead Paid Marketing Channels: Lead the day-to-day operations of paid marketing channels across multiple brands, ensuring optimal performance and execution.
• Performance Marketing Strategy: Drive performance marketing strategies to ensure optimal budget allocation, efficient campaign execution, and continuous improvement in customer acquisition and retention.
• Performance Optimization: Monitor and evaluate campaign performance metrics such as ROA (Return on Ad Spend), CTR (Click-Through Rates), and conversion rates to drive optimizations.
• Media Planning: Collaborate with internal teams and media planners to craft effective media strategies that target the right audience while staying within budget.
• Agency & Vendor Management: Lead agency relationships, ensuring timely deliverables and successful execution of campaigns in line with business goals.
• Cross-Functional Collaboration: Work closely with cross-functional teams (creative, product, retail) to align marketing efforts with company goals and KPIs.
• Data-Driven Decision Making: Analyze and interpret data to inform strategic decisions, identifying what to prioritize and avoid based on performance insights.
• Budget Management: Manage digital marketing budgets to maximize efficiency and ROI while adhering to financial guidelines.
• Market Trends & Innovation: Stay updated on the latest digital marketing trends and tools to implement innovative strategies and maintain competitive positioning.

Requirements

• Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field.
• 5+ years of experience in digital marketing, with at least 2 years in a managerial role.
• Strong understanding of digital marketing tools (Google Analytics, Facebook Ads, Google Ads, etc.), media planning, and ROA optimization.
• Ability to analyze and interpret marketing data to make informed decisions.
• Proven track record in managing external agencies and vendor relationships.
• Strong collaboration skills, with the ability to work effectively across various teams and functions.
• Excellent verbal and written communication skills with the ability to present complex data clearly.
• Good command in English.

Benefits

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Huneety A.I Salary Estimate
56,000 - 155,000 THB per month