Cluster Manager

ISMAYA Group (Jakarta Metropolitan Area)

DKI Jakarta, Indonesia

Founded in 2003, ISMAYA GROUP is a market leader in conceptualizing, developing and operating exclusive yet diverse group of lifestyle properties in the region. Every one of our projects embodies the ISMAYA philosophy, providing a distinctive concept in a unique setting with an emphasis on excellent product, superior service, and genuine value. What we do is to take something ordinary and infuse it with our soul, emotion, and meaning; and then we tell its story over and over again. The result is a truly memorable lifestyle experiences. In recent years, we've been fortunate to receive acknowledgments and awards from our customers and industry peers. Our properties have been featured in Wallpaper, BBC World, CNN, Surface, Sydney Morning Herald, The Age, Australian Financial Review, Infrarouge (French), Destinasian, Globe Asia, The Jakarta Post, Jakarta Globe, and have won awards from many prestigious local and international publications.

About this position

Responsible for planning and managing the marketing programs and activities, business performance (inc. EBITDA) for a group of brands and outlets. This role will train and manage their team within the cluster while also working together with other Group Marketing Managers in cross-cluster activities.

Responsibilities

• Initate and implement long-term brand strategies to strengthen brand equity and recognition.
• Develop brand guidelines and ensure consistent application across all marketing channels.
• Monitor brand performance through market analysis and adjust strategies as needed.
• Analyze and decide best partnership deals (KOLs, Entertainers, etc.)
• Plan & execute product partnership with brand, public figure or community to maintain brand excitement and relevance.
• Build and maintain relation with sponsorship and external brand partnership.
• Create & propose annual marketing budgets to maximize profitability.
• Develop promotional strategies to increase product visibility and sales for the brands under their cluster.
• Collaborate with related department in planning and evaluate promotional campaigns, seasonal offers, and loyalty programs.
• Analyze market trends and consumer behavior to tailor promotions effectively.
• Establish and maintain the brand's identity in their marketing activities.
• Define product positioning and value proposition.
• Conduct market research to identify opportunities for new product development and enhancements.
• Collaborate with the product development team to align on product features, pricing, and launch plans.
• Leads & Perform a broad research on customer behaviour studies associated with the products of the brand and the competitors.
• Gather and analyze consumer insights to inform strategic decisions.
• Evaluate the team competencies & performance.
• Provide development program for team to enhancing their competencies.
• Retent the team by providing the good work environment or other acceptable strategies.

Requirements

• S1 Marketing.
• Proven experience as Brand Manager for 8 years.
• Has experience in the F&B industry.
• Has handled more than 1 brands, managed a team of 3-5 member minimum.
• Have good knowledge in General Marketing and ability to think strategically.
• Have good knowledge in Market Research, Analysis, & Planning.
• Have good knowledge in Digital Media Management.
• Proficient in Ms. Office.
• Good in Analytical Thinking.
• Good in Data Driven.
• Good in Communication & Relationship Management.
• Proficient in English.
• Good leadership quality and experience leading teams.
• Retain, develop and manage team of marketing.