Brand Manager

ISMAYA Group (Jakarta, Indonesia)

DKI Jakarta, Indonesia

Founded in 2003, ISMAYA GROUP is a market leader in conceptualizing, developing and operating exclusive yet diverse group of lifestyle properties in the region. Every one of our projects embodies the ISMAYA philosophy, providing a distinctive concept in a unique setting with an emphasis on excellent product, superior service, and genuine value. What we do is to take something ordinary and infuse it with our soul, emotion, and meaning; and then we tell its story over and over again. The result is a truly memorable lifestyle experiences. In recent years, we've been fortunate to receive acknowledgments and awards from our customers and industry peers. Our properties have been featured in Wallpaper, BBC World, CNN, Surface, Sydney Morning Herald, The Age, Australian Financial Review, Infrarouge (French), Destinasian, Globe Asia, The Jakarta Post, Jakarta Globe, and have won awards from many prestigious local and international publications.

About this position

Responsible for overseeing, planning, and managing the marketing programs and activities for one of ISMAYA Plus Apps.

Responsibilities

• Create and implement long-term brand strategies for assigned brand to strengthen brand equity and recognition.
• Develop brand guidelines and ensure consistent application across all marketing channels to promote brand awareness & customer engagement.
• Monitor brand performance through market analysis and adjust strategies as needed.
• Plan & execute product partnership with brand, public figure or community to maintain brand excitement and relevance.
• Develop promotional strategies to increase product visibility and sales.
• Plan and execute promotional campaigns, seasonal offers, and loyalty programs.
• Analyze market trends and consumer behavior to tailor promotions effectively.
• Conduct regular market and competitor analysis.
• Gather and analyze consumer insights to inform strategic decisions.

Requirements

• Bachelor's degree in Business Administration, Marketing, Communications, or a related field.
• At least 2-3 years of experience as Brand Marketing Manager.
• Experience in F&B retail/lifestyle is preferred.
• Proficiency in Market Research.
• Proficiency in Campaign Management.
• Fluent in English.
• Proficiency in Google & Microsoft Office Suite (Google Sheet, Google Slides, Google Docs, Excel, Word, PowerPoint).
• Strong Leadership.
• Strong strategical thinking.
• Excellent written and verbal communication skills.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Creative thinker with attention to detail and problem-solving abilities.