Senior Group Brand Manager (Hygiene)

I.P. One (Saphan Sung)

Bangkok, Thailand

IP Group is a key market player in fast moving consumer goods in Thailand with a brand portfolio, namely, IVY, VIXOL, HYGIENE, WHIZ, DANCE and FOCUS. We are looking to recruit talented individuals to join our team. This is an exciting opportunity for dynamic individuals looking for a long-term career. You will be trained to work in a real life situation and given the opportunity to go INTO THE FUTURE with our fast growing company.

About this position

Group Brand Manager will lead and co-develop brand with Head of Brand Building in the setting of marketing strategic plan, brand activation, brand communication to drive brand growth.

Responsibilities

Responsibilities
MARKETING STRATEGY DEVELOPMENT
• Develop understanding of categories including market environment, core consumer needs, competitive environment and consumer insights to identify brand objective, brand opportunities, brand roadmap, growth drivers, and brand plan.
• Leverage the understanding to identify key brand drivers and to develop brand strategy to profitably grow the brand
BRAND ACTIVATION AND BRAND COMMUNICATION
• Develop insightful brand activations and integrated marketing communications aligned with brand proposition and brand strategies

Requirements

Qualifications
• More than 15 years’ experience in brand marketing position, FMCG business (preferable in multinational company)
• Effective interpersonal, communication and presentation skills
• Strong analytical and strategic thinking skills
• Attentive to details, able to handle pressure
• Result-driven, innovative and passionate
• Good command of Thai and English
• Computer literate; MS Word, PowerPoint, Excel