Consumer Insights Manager

I.P. One (Saphan Sung)

Bangkok, Thailand

IP Group is a key market player in fast moving consumer goods in Thailand with a brand portfolio, namely, IVY, VIXOL, HYGIENE, WHIZ, DANCE and FOCUS. We are looking to recruit talented individuals to join our team. This is an exciting opportunity for dynamic individuals looking for a long-term career. You will be trained to work in a real life situation and given the opportunity to go INTO THE FUTURE with our fast growing company.

About this position

The Consumer Insights Manager will turn market data into practical strategy to drive business growth through growing the strategic core brands and portfolio expansion. The successful candidate must hold strong passion of data and business.

Responsibilities

• The role is expected to manage the following assignments,
• Combine Internal and External data into a single holistic view of the business and monitor the business KPIs on monthly basis and keep challenging self to uncover “so-what” actions
• Periodically provide consumer, channel and category insights to support marketing and commercial team in strategic plans
• Monitor and track brand performance and evaluation of marketing mix
• Lead consumer research both quantitative and qualitative to answer all business questions and support NPD launch in the market
• Liaise with Shopper Insights team to identify the opportunities/gaps to improve the effectiveness of business functions and drive higher business value
• Manage several research agencies within approved budget
• Communicate and embed learnings to increase the impact of insights into action by making them relevant to the Marketing strategy
• Share cumulative knowledge by connecting the dots between consumers and shoppers
• Work cross functionally with Marketing, Commercial, Finance and IT team in data analysis and develop mutual reports
• Coach team members and give them directions with career paths

Requirements

• Bachelor’s Degree is a must
• MBA is desirable with preferred focus on Strategy, Marketing and Business Management
• Minimum 10 years of experience in Consumer Insights, Market Research function. Direct experience in FCMG companies is preferred.
• High level of motivation, ambition, drive for excellence
• Splendid presentation skill is a must
• Rockstar in Nielsen and Excel. SPSS is not necessary but an advantage. Knowledge of KANTAR is preferable.
• Sharp, structured, creative problem solving and communication skills
• Willingness to learn more about other commercial functions of the organization
• Strong analytical skill with logical thinking process
• Proficiency in English