Marketing & Public Relations Manager at InterContinental Chiang Mai The Mae Ping

intercontinental hotels group (Thailand)

intercontinental hotels group (Thailand) (Chiang Mai, Chiang Mai, Thailand)

Chiang Mai, Thailand

IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good. With a family of 19 hotel brands and IHG One Rewards, one of the world's largest hotel loyalty programmes, IHG has over 6,300 open hotels in more than 100 countries, and a development pipeline of over 2,000 properties. Luxury & Lifestyle: Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel Indigo Premium: voco hotels, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels Essentials: Holiday Inn Express, Holiday Inn Hotels & Resorts, Garner hotels, avid hotels Suites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites Exclusive Partners: Iberostar Beachfront Resorts InterContinental Hotels Group PLC is the Group's holding company and is incorporated and registered in England and Wales. Approximately 345,000 people work across IHG's hotels and corporate offices globally.

About this position

The Marketing & Public Relations Manager at InterContinental Chiang Mai The Mae Ping is responsible for developing and executing marketing strategies, managing public relations, and enhancing the hotel's brand presence to drive awareness, occupancy, and revenue.

Responsibilities

• Develop and execute comprehensive marketing plans that drive awareness, occupancy, and revenue.
• Align marketing strategies with the hotel's positioning and global brand standards.
• Identify market trends and opportunities to maintain a competitive edge.
• Build and maintain relationships with media outlets, influencers, and key stakeholders.
• Coordinate press releases, media kits, and news updates to ensure consistent messaging.
• Oversee the organization of press events, media tours, and familiarization trips.
• Manage the hotel’s digital presence, including website content, social media platforms, and email marketing campaigns.
• Optimize digital marketing efforts through analytics and performance tracking.
• Collaborate with e-commerce teams to drive bookings and promotions.
• Ensure all marketing and public relations materials align with InterContinental brand standards.
• Act as the hotel’s brand ambassador, fostering a consistent and positive brand image.
• Create and implement innovative campaigns to promote hotel offerings, events, and seasonal promotions.
• Collaborate with F&B, Spa, and other departments to support their marketing needs.
• Prepare and manage the marketing and public relations budget.
• Track return on investment (ROI) for campaigns and report results to management.
• Represent the hotel in community events and partnerships to enhance local relationships.
• Drive Corporate Social Responsibility (CSR) initiatives in alignment with the hotel’s values.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in marketing, public relations, or a similar role within the luxury hospitality industry.
• Strong knowledge of digital marketing, social media, and PR tools.
• Exceptional communication, writing, and presentation skills in both English and Thai.
• Creative thinker with excellent problem-solving skills and attention to detail.
• Ability to work collaboratively and manage multiple projects simultaneously.