Digital Marketing Manager

intercontinental hotels group (Thailand)

intercontinental hotels group (Thailand) (Rayong, Rayong, Thailand)

Rayong, Thailand

IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good. With a family of 19 hotel brands and IHG One Rewards, one of the world's largest hotel loyalty programmes, IHG has over 6,300 open hotels in more than 100 countries, and a development pipeline of over 2,000 properties. Luxury & Lifestyle: Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel Indigo Premium: voco hotels, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels Essentials: Holiday Inn Express, Holiday Inn Hotels & Resorts, Garner hotels, avid hotels Suites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites Exclusive Partners: Iberostar Beachfront Resorts InterContinental Hotels Group PLC is the Group's holding company and is incorporated and registered in England and Wales. Approximately 345,000 people work across IHG's hotels and corporate offices globally.

About this position

The Digital Marketing Manager is responsible for developing, implementing, and managing marketing campaigns that promote the Hotel's products or services. This role enhances brand awareness, drives website traffic, and acquires leads/customers.

Responsibilities

• Develop, implement, and manage marketing campaigns that promote the Hotel's products or services.
• Enhance brand awareness.
• Drive website traffic.
• Acquire leads/customers.
• Identify and evaluate new digital technologies.
• Use web analytics tools to measure site traffic and performance.
• Optimize marketing campaigns, email marketing, social media, and display advertising.

Requirements

• Education: Bachelor’s degree in Marketing, Communications, Business, or related field.
• Experience: 3-5+ years of experience in digital marketing.
• Proven experience in managing and executing digital campaigns.
• Hands-on experience with SEO/SEM, Google Analytics, and marketing automation tools.
• Technical Skills: Proficiency with digital marketing platforms (Google Ads, Facebook Ads, etc.).
• Strong knowledge of web analytics, social media platforms, and email marketing tools.
• Familiarity with HTML/CSS, CMS (WordPress), and CRM systems is a plus.
• Skillful with design software and technologies (i.e. InDesign, Illustrator, Dreamweaver, Photoshop).
• Soft Skills: Strong project management skills.
• Excellent communication and collaboration abilities.
• Analytical mindset with attention to detail.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.