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Cluster Digital Marketing Manager (Pre-opening) at HIEX & Hotel Indigo Phaya Thai

intercontinental hotels group (Thailand)
intercontinental hotels group (Thailand) (Bangkok, Bangkok City, Thailand)
Bangkok, Thailand 🇹🇭
intercontinental hotels group (Thailand)
IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good. With a family of 19 hotel brands and IHG One Rewards, one of the world's largest hotel loyalty programmes, IHG has over 6,300 open hotels in more than 100 countries, and a development pipeline of over 2,000 properties. Luxury & Lifestyle: Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel Indigo Premium: voco hotels, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels Essentials: Holiday Inn Express, Holiday Inn Hotels & Resorts, Garner hotels, avid hotels Suites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites Exclusive Partners: Iberostar Beachfront Resorts InterContinental Hotels Group PLC is the Group's holding company and is incorporated and registered in England and Wales. Approximately 345,000 people work across IHG's hotels and corporate offices globally.

About this position

As Cluster Digital Marketing Manager (Pre-opening) at HIEX & Hotel Indigo Phaya Thai, you will be a key custodian of brand management, responsible for conceptualizing, planning, and directing all marketing, communication, and PR activities through profitable channels.

Responsibilities

• You will be promoting timely, quality and positive communications in order to drive total Hotel revenues year-round.
• You will be developing and driving our owned channels, microsite and brand.com website effectiveness as these are the key to increasing customer loyalty, attracting new business and driving conversion.
• You will manage daily marketing activities, plan and assign work and proactively manage key relationships.
• You will assist in the annual marketing strategy and budget process, consulting to ensure channel optimisation for direct revenue, resource allocation, risk identification and new business opportunities.
• You will create, develop and execute on strategies related to marketing, communication, PR, social media and digital advertising whilst implementing digital marketing strategy through programmes and initiatives to stimulate demand.
• You will leverage all programmes, platforms and initiatives from IHG Corporate for deployment on property through distribution channels, strengthening customer relationships through Social and Earned Media, and monitoring both hotel, outlet and competitors’ presence on social media for performance enhancement.

Requirements

• Proven experience in digital marketing and brand management.
• Strong understanding of social media platforms and digital advertising.
• Excellent communication and interpersonal skills.
• Ability to analyze data and make informed decisions.
• Experience in managing marketing budgets and strategies.
• Ability to work collaboratively in a team environment.