Marketing Manager
About this position
Responsibilities
• Responsible for creating and delivering marketing tactics and advertising campaigns.
• Analyzes customer requirements, develops messaging architecture and competitive positioning, specifies vehicles/projects, secures resources, communicates project development and drives creative development processes.
• Responsible for the development, implementation and analysis of interactive advertising and e-commerce programs and packages.
• Manages the marketing and implementation of programs and analyzes their effectiveness.
• May be responsible for processing and/or scheduling web-based advertising.
• Develops models for vertical markets, campaigns and ad models and conducts research studies.
• Responsible for implementing and driving channel programs.
• Defines and maintains VAR programs and agreements; recruits and develops joint business ventures of VARs and defines and implements VAR marketing, training and support programs.
• Responsible for planning and market research activities designed to increase sales growth and expand market share.
• Develop and implement strategic marketing policies and objectives.
• Evaluate and adjust strategies to respond to changing and/or competitive markets.
• Identifies and maintains relationships with product partners, third-party vendors, etc. Responsible for strategic customer acquisition programs.
• Develops and implements direct mail programs; develops, conducts and maintains consumer marketing and customer profiling practices and directs list management and analysis.
• Develops marketing strategies for new and existing products and services.
• Researches trends and technologies to meet customer needs.
• Works with sales to ensure that sales reps have the necessary collateral and advertising materials.
Requirements
• Manages large team which would typically consist of both experienced professionals and supervisors/managers.
• Focus on policy and strategy implementation of operational plans.
• Problems faced may be difficult to moderately complex.
• Influences others outside of their own job area regarding policies, processes and procedures.
• Receives assignments in the form of objectives and determines how to use resources to meet schedules and goals.
• Provide input in defining operation plans and strategies.
• Provides input into strategic decisions that impact functional area.
• Manages subordinate professional staff, may manage lower level associates through Supervisor/Manager.
• Works toward objectives established by upper levels of management.
• Will recommend and implement departmental-specific procedures.
• Assignments are defined in terms of objectives.
• Provides input to strategic decisions that affect functional area of responsibility.
• Objectives for the assigned area defined by upper management.