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Loyalty Communications Specialist, IKEA Thailand

IKEA
IKEA (Thailand)
Thailand
Bangkok, Thailand 🇹🇭
IKEA
The IKEA vision is to create a better everyday life for the many people. Our business idea is to offer well-designed, functional and affordable, high-quality home furnishing, produced with care for people and the environment. The IKEA Brand unites more than 200.000 co-workers and hundreds of companies with different owners all over the world. It’s one brand, but it reaches millions of hearts and homes. Our value chain is unique. It includes everything from product development, design, supply, manufacture and sales – and of course it begins and ends with our customers.

About this position

The Loyalty Communications Specialist will be part of the Marketing team and responsible for the IKEA Family and småles loyalty programmes in Thailand.

Responsibilities

• Conceptualise and create content for IKEA Family and småles members to keep them engaged.
• Responsible for conceptualising aligned loyalty communications content that supports external communication campaigns or collection launches, Loyalty campaigns for points/voucher redemptions, IKEA food and product offers for members across all loyalty channels including SMS/eDM/offline while keeping to IKEA brand values and the visual and copy identity guidelines.
• Work closely within and across departments to plan loyalty communications calendar and ensure high level of execution.
• Contribute to the accuracy of the loyalty marketing budget, expense admin and monthly reconciliation with finance, liability reports, etc.
• Responsible for securing partnerships with other brands for the IKEA Family loyalty programme that benefits our members.
• Feedback on the effectiveness of the country’s current CRM programme and share ideas with the Marketing team in order to support future developments.
• Database preparation: For CRM365 - prepare adhoc marketing lists in ClickDimensions or extract out for DM and SMS.
• Answering queries from the Customer Contact Centre and Customer Relations in case of escalation. For Legacy CRM: support in crediting points in CRM system.
• Work closely with the data analytic teams to drive customer data analysis.
• Support CRM and data integration projects such as loyalty program focus group, website revamp planning, UAT testing for IKEA Family e-card, dashboards, and kiosk functionalities.
• Coordinate across functions on loyalty-related matters such as IKEA Family workshops, Omni promotion rewards, and/or food and product offers.

Requirements

• You have at least 5 years of working experience in related field.
• You have knowledge of photoshop / In-design / and other job-related software to facilitate execution of members’ communication collaterals.
• You are meticulous with an eye for details, highly organised, strong multi-tasking skills to work in a fast-moving environment and excellent in meeting tight deadlines and in managing different publishing schedules.
• You have experience working closely on IT/CRM systems.
• You possess a good eye for creatives, image selection, layouts and also have a flair for short copy writing with IKEA’s twinkle in the eye messages.
• You are a strong team player, have the customers’ interest at heart, and are service minded.

Benefits

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Huneety A.I Salary Estimate
30,000 - 60,000 THB per month