Integrated Media & Performance Leader, IKEA Thailand
About this position
Responsibilities
• As a member of the Marketing team, you will proactively contribute to the country marketing plan and media performance & output in order to deliver to the common objectives and goals.
• Responsible for leading the Integrated Media function, driving the totality of the IKEA offering to the Thailand market through all paid media.
• In collaboration with the Digital, Loyalty External Communications teams, manage the strategy, planning, execution and optimizing the use of owned, earned and paid media channels to maximize commercial impact, drive business results and improve cost efficiency of results.
• Responsible for managing local media agency relationships to meet Country Marketing needs and improve ROI of Marketing.
• Responsible for securing metrics to understand media performance and identify needs and gaps to meet business and marketing objectives.
• Responsible for securing good media governance and accountability by leading the work with media agencies and key media and platform vendors.
• Manage and optimise the performance of all marketing campaigns to achieve key business objectives and KPIs within the given budget.
• Ensure optimal reach, engagement and frequency (spends) across digital & social platforms, outreach to bloggers and influencers.
• Utilise web analytics tools to monitor and analyse website traffic, user behaviour and campaign performance, providing insights and recommendations.
• Support the marketing manager to track budgets for all activities and ensure appropriate evaluation to measure tangible metrics associated with budget and performance that delivers on marketing investment.
• Contribute to the budget planning process and take responsibility in all administrative matters relating to budgeting, monthly reconciliation with Finance teams, and re-forecasting assignments.
Requirements
• You have at least 5 years of experience with deep knowledge of search engine marketing and optimization (SEM/SEO), understanding of technicalities, and insights to online traffic generation and deep knowledge of social media platforms and understanding of media technicalities.
• Expertise in web analytics, data interpretation.