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Analis Data Pemasaran (Marketing Data Analyst)

Huneety Dream Jobs (Jakarta)
Jakarta
DKI Jakarta, Indonesia 🇮🇩
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About this position

Analis Data Pemasaran bertanggung jawab untuk menganalisis dan menafsirkan data pemasaran untuk memberikan wawasan dan rekomendasi berharga untuk pengambilan keputusan strategis. Peran ini melibatkan pengumpulan dan pengorganisasian data, melakukan riset pasar, dan membuat laporan dan presentasi untuk menyajikan temuan kepada Manajer Pemasaran. Analis Data Pemasaran akan melapor langsung ke Manajer Pemasaran dan berkolaborasi erat dengan tim pemasaran untuk mengoptimalkan kampanye pemasaran dan mendorong pertumbuhan bisnis.

Responsibilities

• Collect and analyze marketing data from various sources to identify trends, patterns, and insights.
• Develop and maintain databases and data systems necessary for marketing analytics and reporting.
• Create and implement data-driven marketing strategies and campaigns based on the analysis of consumer behavior and market trends.
• Collaborate with cross-functional teams to define key performance indicators (KPIs) and track marketing campaign effectiveness.
• Conduct market research and competitor analysis to identify opportunities and threats in the market.
• Generate regular reports and dashboards to communicate marketing performance and provide actionable recommendations.
• Utilize statistical techniques and predictive modeling to forecast market trends and customer behavior.
• Identify and segment target audiences based on demographic, psychographic, and behavioral characteristics.
• Monitor and optimize marketing campaigns by analyzing key metrics such as conversion rates, click-through rates, and customer acquisition costs.
• Stay updated with the latest industry trends, tools, and technologies related to marketing analytics and data management.

Requirements

• Gelar sarjana di bidang pemasaran, statistik, ekonomi, atau bidang terkait
• Keterampilan analitis yang kuat dengan kemampuan menafsirkan kumpulan data yang kompleks
• Kemahiran dalam alat analisis data seperti Excel, SQL, dan perangkat lunak statistik
• Pengalaman dalam melakukan riset pasar dan menganalisis perilaku konsumen
• Keterampilan komunikasi dan presentasi yang sangat baik untuk mengkomunikasikan wawasan data secara efektif kepada pemangku kepentingan

Skills

CRM : CRM
Digital advertising : Digital Campaigns Google Analytics Pay Per Click campaigns (PPC)
Knowledge of business environment : Gap Analysis Industry trends Market trends
Market research : Competitive Analysis Market Intelligence Market research PESTLE SWOT
Marketing strategies : Market segmentation Positioning
Product Marketing : Customer Profiling Product Positioning