Vice President Marketing Performance and Culture Lead

HSBC (Indonesia) (Jakarta, Jakarta, Indonesia)

DKI Jakarta, Indonesia

Opening up a world of opportunity for our customers, investors, ourselves and the planet. We're a financial services organisation that serves more than 40 million customers, ranging from individual savers and investors to some of the world’s biggest companies and governments. Our network covers 63 countries and territories, and we’re here to use our unique expertise, capabilities, breadth and perspectives to open up a world of opportunity for our customers. HSBC is listed on the London, Hong Kong, New York, Paris and Bermuda stock exchanges.

About this position

We are currently seeking an experienced professional to join this team in the role of Vice President Marketing Performance and Culture Lead.

Responsibilities

• Spearhead Brand Activation marketing efforts to align with Global HSBC objectives, including overseeing Global sponsorship agreements and campaigns.
• Develop and execute a comprehensive Marketing Plan (including ROMI and achievement of marketing campaign targets) for digital media campaigns aimed at acquiring and engaging end customers on digital platforms.
• Create and implement an end-to-end Internal Marketing and Culture campaign strategy to support the IWPB and Network team, enhancing staff engagement as campaign advocates and sources of word-of-mouth marketing internally.

Requirements

• The ideal candidate should have demonstrated experience in brand strategy and marketing within banking and financial sectors, along with team management skills.
• Key qualifications include strong analytical abilities, proficiency in digital/online marketing tools, and an understanding of consumer behavior and market trends.
• Effective communication and interpersonal skills are essential for collaboration, along with a proactive, innovative problem-solving approach.
• A bachelor's degree in marketing or business is typically required, with a preference for advanced qualifications in digital marketing or brand management.