Officer Campaign Marketing
About this position
Responsibilities
• Execute of marketing campaigns and activities to deliver the objectives and ambitions of the Global Marketing strategy such as Wealth new product launch, Visa Platinum Cashback Campaign, Travel Fair, and internal culture campaign
• Understanding local and global campaign guideline, guided by manager to ensure that the HSBC brand is promoted in a cohesive and consistent way, using the agreed campaign assets, and supporting materials produced
• Monitoring campaign result and the impact towards marketing and business metrics
• Execute experiment for creative and copy to improve the campaign result.
• Becoming the email marketing and social media strategist to communicate to our customers
Requirements
• Minimum bachelor’s degree, preferably in Marketing Management
• Min. 3 years of experience in marketing; with min. 1 year of experience in offline channel and events
• Have an excellent project management skill.
• Understand of Financial Industry and Banking products
• Fluent in English are mandatory.
• Excellence skills in communication, presentation, strategic and analytical thinking
• Ability to collaborate effectively across functions.