Manager Credit Card Client Lifecycle Management

HSBC (Indonesia) (Jakarta, Jakarta, Indonesia)

DKI Jakarta, Indonesia

Opening up a world of opportunity for our customers, investors, ourselves and the planet. We're a financial services organisation that serves more than 40 million customers, ranging from individual savers and investors to some of the world’s biggest companies and governments. Our network covers 63 countries and territories, and we’re here to use our unique expertise, capabilities, breadth and perspectives to open up a world of opportunity for our customers. HSBC is listed on the London, Hong Kong, New York, Paris and Bermuda stock exchanges.

About this position

We are currently seeking an experienced professional to join this team in the role of Manager Credit Card Client Lifecycle Management.

Responsibilities

• Develop and execute strategies to activate new customer together with Acquisition team.
• Design and implement initiatives to increase credit card usage and engagement, such as loyalty programs, reward points, balance build installment, and cashback offers.
• Analyze transaction data to identify customer behavior and promote usage in underutilized categories.
• Communicate regularly with clients about new features, offers, and benefits to encourage sustained activity.
• Develop retention strategies to minimize customer churn, such as offering fee waivers or customized benefit to high-value customers.
• Strategize to grow the client portfolio through cross-selling with profitable product i.e. involve in Balance Build revenue optimization i.e. pricing margin management.
• Works closely with Data Analytics, and Risk to ensure waterfall leads, and policy are implemented well.
• Align with Operation, and Sales team to ensure no glitch in the customer journey process, to deliver the sales volume and met the target

Requirements

• Indonesia Citizen only.
• Experience in Financial Services: 5-8 years of experience in credit card management, customer lifecycle management or banking.
• Deep understanding of credit card products, features, and financial metrics, credit loss rate and, knowledge of credit card processing platforms and process.
• Proven track record of managing customer portfolio and improving retention and engagement metrics.
• Experience in designing and executing targeted marketing campaigns and implement long-term lifecycle management strategies.
• Familiarity with tools for analyzing customer behavior and KPIs to derive actionable insight.
• Strong analytical and decision-making abilities to resolve customer issues and optimize portfolio performance.