Associate Vice President Performance Marketing
About this position
Responsibilities
• Develop and execute digital marketing and performance marketing optimization (ROI).
• Align digital marketing campaigns with business goals and HSBC brand image.
• Optimize channel and content mix: social media, website, SEM/ SEO, display ads etc.
• Collaborate closely with product, sales, and campaign-marketing teams.
• Allocate, manage, monitor, and optimize budgets effectively
Requirements
• Experience in communication and marketing strategy, working with Banking, marketing agency, start-up and financial industry that can merit and enrich HSBC resources.
• Min University, Bachelor degree.
• Experience in digital marketing and performance marketing optimization.