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About this position

The E-commerce marketing/promotion position involves formulating and implementing marketing strategies based on market analysis, brand positioning, and user data to enhance product advantages and market share.

Responsibilities

• Formulated the overall marketing promotion plan and implemented it: based on the market and industry information, brand positioning, product features and user portraits; found out the core customer base by analyzing the data; formulated and implemented the promotion plans for each mainstream e-commerce platform and to ensure the improvement of product advantages and share.
• Inside and outside marketing: Use a variety of marketing channels and platforms, such as social media, search engine optimization, SEO, keywords deployment, etc., to improve clickthrough rate, ROI, number of fans, dito achieve company marketing target.
• Data analysis: Familiar with Google, Facebook and other search platform algorithms and logic, collect and analyze platform data. Responsible for market, product and user data analysis, and make effective marketing strategy adjustment according to the data.
• Brand and product promotion: Promote company brand and products on Facebook, Google +, Youtube and other SNS platform, collecting fans, organization activity, by sending sample product evaluation, make promotion videos, and long-term cooperation with KOL.
• User operation: Responsible for user growth, user retention and user activity, formulate and implement corresponding user policies and activity plans to improve user stickiness and user satisfaction.

Requirements

• Candidates are expected to have excellent English reading and writing skills, sensitive to data, excellent data analysis and processing skills, familiar with overseas promotion channels and operation methods, excellent communication and coordination skills and team work spirit.

Benefits