Commercial Director
About this position
Responsibilities
As the Commercial Director, you will be responsible for performing the following tasks to the highest standards:
• Assist the General Manager to complete all work related to revenue and marketing of the hotel, completing work assigned by the General Manager.
• Responsible for the management of Sales, Banquet Sales, Revenue Management, Reservations, and Marketing Communications.
• Lead the hotel business team to achieve relevant key indicators, including but not limited to managing the hotel's continued profitability, ensuring the hotel's revenue and profit, and guest satisfaction to meet or exceed the standard requirements.
• Develop the hotel's annual / quarterly / monthly budget forecast and work plans, implementing them effectively.
• Participate in developing and implementing hotel and departmental policies and regulations.
• Develop marketing strategies and promotion plans to adjust to the market situation in real time.
• Supervise and drive the progress and implementation of marketing plans.
• Set clear objectives for business development, implement personal skill development, performance review trainings and other trainings.
• Monitor and evaluate current initiated marketing activities and market dynamics.
• Manage the internal operation of the department to ensure that the fixed assets and operational items of the department are well maintained.
• Conduct regular market research and obtain information about competitors.
• Set pricing strategies and sales targets for the hotel.
• Manage special projects and other related businesses.
• Ensure efficient use of departmental resources.
• Manage human resources within the department, including selection of recruiters, training of department staff, team building, employee performance evaluation, etc.
• Ensure that department staff are clear about the responsibilities assigned to them.
Requirements
• Proven experience in a similar role within the hospitality industry.
• Strong leadership and team management skills.
• Excellent communication and interpersonal skills.
• Ability to develop and implement effective marketing strategies.
• Strong analytical and problem-solving skills.
• Proficiency in budget management and financial analysis.
• Knowledge of market research and competitive analysis.
• Ability to work under pressure and meet deadlines.