Product Marketing Supervisor
About this position
The Product Marketing Supervisor is responsible for overseeing all aspects of product management, including project management, marketing plan development, and sales monitoring, while ensuring alignment with company strategies.
Responsibilities
• Be responsible for all aspects of Product comprising of project management, marketing plan development, control & evaluation, A&P control, sales and profit monitoring.
• Formulate brand strategies and business/marketing plans consistent with overall company strategies.
• Properly follow up, control and evaluate each marketing activity and promptly propose necessary measure to direct toward the set objectives if necessary.
• Work closely with R&D and research team to consumer needs/insight and market trend to identify and deliver impactful NPD.
• Initiate concept development for new product and continuously identify market opportunities and propose new product development within the company’s objective & resources, to serve the market need.
• Develop effective marketing and communication plans to launch/ promote NPD and promotions.
• Monitor progress in product launches; identify task success, program setbacks and failures, capture learning for future improvements.
• Co-ordinate with other departments, agencies and suppliers to ensure best execution of all marketing tasks and achieve marketing objectives.
• Responsible for performance review presentation to management.
• Build teamwork with internal cross-functional teams for effective project management.
• Carry out any other assignments assigned by senior supervisor.
Requirements
• Bachelor’s degree or Master’s Degree in Marketing or other relevant degree.
• At least 3 year’ experience in marketing and branding, preferable in FMCG.
• Strong background in retail & brand management.
• Strong numerical and analytical skill in using data and/or market information to drive strategies, action plans and decision making.
• Strategic thinking and good Analytic skills.
• Strong Presentation and good Analytic skills.
• Self-learning lifestyle and always update on market movements.
• Good command in English and Computer Literacy (especially Microsoft Excel & Power Point).
• Have own car and valid driving license.
• Able to travel up-country for market visit from time to time.