Marketing Specialist
About this position
At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings.
Responsibilities
• Implementation of marketing strategies: Responsible for localizing and executing marketing plans to strengthen the brand image and increase sales.
• Product launches: localization and execution of product launches & promotions
• Brand communication: Develop advertising campaigns across the different offline and online touchpoints to increase brand awareness and maintain the brand image.
• Content creation: localize and generate content relevant for TG and market needs
• Selling propositions: localize sales stories and value propositions ready to use for sales teams, based on consumer, customer, technical, Market Research and sales feedback.
• Collaboration with agencies: Work with advertising agencies, and other service providers to develop and implement communication campaigns.
• Performance measurement: Analyze the success of marketing activities based on KPIs such as increased sales, market share gain, or brand awareness.
• Market research: Conduct market analysis to identify trends, understand the competitive landscape and determine customer needs.
• Budget management: Responsible for managing the marketing budget and ensuring that resources are effectively utilized.
Requirements
• Master's degree in economics, international business or similar, ideally with a focus on marketing
• Minimum 3-4 years of experience as brand assistant, brand coordinator or similar roles.
• Creativity and a spirit of innovation are among your strengths
• Experience with brand communication and activation
• Visual and written content creation
• Commercially astute
• In-depth knowledge of MS Office
• An above-average degree of independence and ability to work in a team
• Fluent in English language