Marketing Specialist

Henkel (thailand) Ltd. (Bangkok, Bangkok City, Thailand)

Bangkok, Thailand

Henkel operates worldwide with leading innovations, brands and technologies in two business areas: Adhesive Technologies and Consumer Brands. Founded in 1876, Henkel looks back on more than 145 years of success. The company holds leading positions with its two business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies such as Persil, Schwarzkopf and Loctite. Henkel, headquartered in Düsseldorf / Germany, counts among the most internationally aligned German-based companies in the global marketplace. Our company purpose expresses what unites us all at Henkel: Pioneers at heart for the good of generations. We are a diverse team of around 48,000 colleagues worldwide, striving to enrich and improve life every day through our products, services, and solutions. Our Purpose is built from our roots and carries a long-standing legacy of innovation, responsibility, and sustainability into the future. Our shared values and Leadership Commitments guide our decisions and actions every day.

About this position

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. With our trusted brands, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Responsibilities

• Implementation of marketing strategies: Responsible for localizing and executing marketing plans to strengthen the brand image and increase sales.
• Product launches: localization and execution of product launches & promotions.
• Brand communication: Develop advertising campaigns across the different offline and online touchpoints to increase brand awareness and maintain the brand image.
• Content creation: localize and generate content relevant for TG and market needs.
• Selling propositions: localize sales stories and value propositions ready to use for sales teams, based on consumer, customer, technical, Market Research and sales feedback.
• Collaboration with agencies: Work with advertising agencies, and other service providers to develop and implement communication campaigns.
• Performance measurement: Analyze the success of marketing activities based on KPIs such as increased sales, market share gain, or brand awareness.
• Market research: Conduct market analysis to identify trends, understand the competitive landscape and determine customer needs.
• Budget management: Responsible for managing the marketing budget and ensuring that resources are effectively utilized.

Requirements

• Master's degree in economics, international business or similar, ideally with a focus on marketing.
• Minimum 3-4 years of experience as brand assistant, brand coordinator or similar roles.
• Creativity and a spirit of innovation are among your strengths.
• Experience with brand communication and activation.
• Visual and written content creation.
• Commercially astute.
• In-depth knowledge of MS Office.
• An above-average degree of independence and ability to work in a team.
• Fluent in English language.