Key Account Manager
About this position
Responsibilities
• To ensure that the annual sales target by Value and Volume for each account or a set of Distributors is achieved as per the annual targets agreed with the line manager.
• To ensure that the merchandising objectives, as agreed by the Sales and Brand team in the periodic review meetings for the brand are achieved by proper presentations to accounts and subsequently implemented in – store, by the field team. Measurement by field audits.
• To analyze the Brands Sales trends with each Customer and agree promotional strategy with Trade marketing to ensure that the periodic Volume objectives are met.
• To effectively negotiate and optimize, Haleon's Trade-Marketing spends for each account, to improve the profit contribution of each account or a group of accounts as the case maybe. Effective apportionment, phasing and control of trade support budget.
• To ensure accurate Sales Forecasting of brands with each account is achieved on a monthly basis.
• To manage the accounts stocks – in store and In warehouse - to ensure Haleon's products are sufficiently stocked at all times to serve the customer’s requirements promptly.
• To Achieve product/SKU listings with the account(s), as agreed with Line management on time as documented by the marketing launch plan.
• To implement Brand promotions in line with Haleon's trade promotion plan for the channel
• To develop Account plan, including Trading Terms, and Promotional Activity for assigned accounts with a focus on timeliness.
• To maintain an awareness of and provide feedback of all competitive activity.
Requirements
• Bachelor's degree and/or master's degree
• 3-4 years' experience in field sales and 1-2 experience as a Key Account Manager
• Professional selling, negotiation and computer skills
• Proven analytical thinker, Market and Sales analysis
• Good communication skills – written and oral
• Excellent English Proficiency
• Full understanding of FMCG markets